pops and whistles, that's all I'm hearing, pops and whistles..
Are you referring to a secure way that Sony may/may not distribute DL'ed digital media?
Yes I am. I mean from a content providers prospective MS offers a mighty nice fence for my content to sit in. I could see Sony offering streamed movies that don't stay on your local store, but what kind of container can be used for H.264 (well other than BR ) other than MP4?