Phil Harrison ....
....
"This is my personal view, not my corporate view, but when I look at those formats, I think it just confuses the audience. They don't know which one to buy, developers don't know which one to create for, and retailers don't know which one to stock."
"So I think we wouldn't take that strategy. We wouldn't create confusion," he concluded.
However, Harrison did go on to suggest that consumers will have a variety of options to choose from in the longer term.
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"Exactly what we do with the launch? Too early to tell."