My point is that the fud was gaming website generated...
It was announcement generated. The Fear, Uncertainty and Doubt came from gamers being told that RotTR was only coming on XBox. That wasn't the truth, it was coming to other platforms too (eventually), but the communication was at best ambiguous and when asked for clarification, spokespersons confirmed the worst-case scenario.
Horse's mouths from 38 minutes :
http://uk.ign.com/videos/2014/08/12/ign-live-presents-microsoft-press-conference-gamescom-2014
"Coming 2015, Exclusively to Xbox"
"We're incredible excited to have Rise of the Tomb Raider come to our platform in twenty-fifteen,
exclusively." (emphasis Phil Harrison's)
We have 'our platform' singular, and the previous description of the game being realised through the power of next-gen hardware, so there's no reason to read that as XB360 + XB1 either.
And we have, "coming to our platform exclusively." Compare that to Sony's timed exclusive announcements
https://www.youtube.com/watch?v=bP9BBbfTGsk
28 minutes
"So, just to recap. The Tomorrow Children and Rime are first party games and fully exclusive to PS4. The Vanishing of Ethan Carter...8 games, all come first to console on PS4."
Sony's announcement is transparent, MS's is not.
You like to blame the media for getting the wrong end of the stick with MS, and sometimes they are at fault, but the responsibility of effective communication lies with whomever is trying to get the message across. The fact that the media doesn't mess things up with Sony and Nintendo announcements proves MS is failing to get their message across in a way people readily understand. The need to improve their PR so this sort of confusion doesn't happen. It comes across as if they are trying to manipulate messaging. eg. Ambiguously say 'coming in 2015, exclusively' to give them impression that the game is 100% exclusive where in fact it's coming in 2015 on XB and in 2016 on other platforms. Even if that wasn't deliberate, it paints MS in a poor light and why they need to get their PR into order.