SCEE president David Reeves has told VG247 that PlayStation 3 hardware will see no price cut in 2008, and that he believes price is less of a contributing factor to success than good software.
“There is no price cut,” he said.
When press on specifically on whether or not there would be a PS3 price cut in 2008, Reeves replied simply, “No,” adding, “We’re not going to drop the price this year.”
The Sony exec was speaking at Games Convention in Germany yesterday, following a spectacular press conference heavy with announcements for both Europe and the rest of the world.