Over in accessories, and it was the biggest Black Friday yet for peripherals sales, GfK reveals. This was driven by strong sales of VR headsets, joypads and gaming headsets.
"VR was in the spotlight over Black Friday 2023 and this was the biggest ever revenue week for VR" says GfK games boss Dorian Bloch.
"Gaming Headsets show a similar picture to joypads, with a reverse on units and slight revenue increase," Bloch concludes. "For headsets, the under £60 category grew 5% points to 45% of overall revenue and this segment actually saw an average selling price increase from £25 to £29. At the same time the over £100 category took 26% of revenue in both time periods, but the average selling price grew from £139 to £156, which confirms a trend that has been happening for a long time – namely that the premium end of the market is highly prized by consumers, willing to trade upwards to higher priced SKUs."