And now for something complete different...
Why is PS5 doing so much worse than PS4 in Europe? Unlike PS4, the US is now the largest territory for sales of PlayStation. You have to go all the way back to the original Playstation 1 in order see NA with more PlayStation sales than Europe.
In the US, PS5 is now ahead of the PS4 by approx. +1.26 million units sold. PS5 at ~16.1 million units vs PS4 at ~14.8 million units.
PS5 vs PS4 Sales Comparison in the US - October 2023
The VGChartz sales comparison series of articles are updated monthly and each one focuses on a different sales [...]www.vgchartz.com
In the EU, PS5 is now way behind the PS4 by approx. -4.6 million units sold. PS5 at ~14.5 million units vs PS4 at ~19.0 million units.
PS5 vs PS4 Sales Comparison in Europe - October 2023
The VGChartz sales comparison series of articles are updated monthly and each one focuses on a different sales [...]www.vgchartz.com
I wonder if the war in Ukraine is affecting this as I know food prices (at least grain) were up across Europe due to the war. So perhaps people aren't confident enough to spend money on a console?
Related to the previous conversation here, I wonder if this is also contributing to Xbox Series sales taking a nose dive across Europe. Basically, in Europe, if you are struggling to afford a console are you more likely to not buy an Xbox or more likely to not buy a PlayStation? Sure, the XBS-S is a great value and likely why it sells way more as a percentage of Xbox sales in Europe than it does in NA, but it still has far fewer compelling exclusives in a sales territory that has always leaned towards the PlayStation brand.
Interestingly the PS4/XBO generation ended at a little over 3:1 (3.1:1) in favor of PS4 in Europe while PS5/XBS generation the ratio is currently a little over 2:1 (2.1:1) in favor of PS5 in Europe. So XBS has actually greatly decreased the sales gap between PlayStation and Xbox. However, this was likely due to the supply shortages of PS5 and I would expect the gap to grow larger by the end of the generation.
Regards,
SB
PS5 was behind of PS4 because of supply shortage. Sony decided to give the stock to USA because Xbox is a threat there.
End of march 2024, if they reach the target 64.9 million PS5 and on the road to 3 to 1 against Xbox Series worldwide. Much Less than 3 to 1 in US and UK but much more than 3 to 1 in Europe or Asia. And they will have more PS5 than PS4 in every market.
For November they are happy in France, UK, Spain, Portugal they released the PS5 Slim 1 week before because they sold all discounted PS5 Fat before friday last week. Black friday the PS5 was 549 euros again.
Sony kept a big inventory of consoles for end of year(13 millions...) and it is added to the console they will ship this quarter. Sony was more aggressive this Black friday with the PS5 at 429 euros. It was supposed to be available until cyber Monday but wednesday or thursday last week depending of the country the discounted consoles were sold out.