I think there's still room for a MS entertainment device that both leverages and supports the PC, rather than competes with it (as was the case until recently).
Potential "gaming" PCs are on the one hand benefiting from a far higher standard of integrated graphics, but on the other hand being eroded by ultrathin laptops, tablets and phones. And those little USB powered sticks that you plug in to your TV. A good dedicated entertainment device would bring big spending AAA gamers to MS's ecosystem and increase revenue for AAA games on MS platforms.
X1 kinda walks in the middle of the road in that it's vastly more expensive than any number of "smart" streaming devices that can get away with having shag all processing power, while not offering the premium 3rd party console gaming experience.
Perhaps positioning Xbox as a high end device for people who don't want to dick around with big box PCs, that also happens to be the best media consumption device for big screen TVs, might work? Getting carefully optimised builds of quality PC titles will presumably continue to have value as it seems to have the PS4 right now.
Potential "gaming" PCs are on the one hand benefiting from a far higher standard of integrated graphics, but on the other hand being eroded by ultrathin laptops, tablets and phones. And those little USB powered sticks that you plug in to your TV. A good dedicated entertainment device would bring big spending AAA gamers to MS's ecosystem and increase revenue for AAA games on MS platforms.
X1 kinda walks in the middle of the road in that it's vastly more expensive than any number of "smart" streaming devices that can get away with having shag all processing power, while not offering the premium 3rd party console gaming experience.
Perhaps positioning Xbox as a high end device for people who don't want to dick around with big box PCs, that also happens to be the best media consumption device for big screen TVs, might work? Getting carefully optimised builds of quality PC titles will presumably continue to have value as it seems to have the PS4 right now.