Exactly ! They are just trying to whip up sme aura around a deficit device, in temrs of resources available to game devs.
I wonder how many ppl MS has got converted with this cloud BS. I have talked to three game devs working on next gen games,two in europe and one in asia, and none feel that there is anything special about the 32MB eSRAM or the Cloud power. They are calling it marketing fluff as the machine is clearly less powered than PS4 and with more hardware dedicated to extra features, providing less to games, MS is trying thier best to whip up a sense of magic around those two (unimportant)features.
They clearly said the same thing , that eSram won't get used in multiplats and we all know how much realtime data we can get calculated on the cloud and get it back in time.