Seriously. We've already gone over this, too. Xbox had already been talking about trying to move to a generation-less model in the leadup to the new generation, and quickly had to backtrack once Playstation made it clear they were going to continue with it. Cuz it turns out, that exists for a reason, and works well. And certainly Xbox did not have the clout to change this.
It's all more evidence how much Xbox have been trying to find some magical alternative to directly competing in the traditional console space, and it's just making things worse. It's like trying to start a new football club, and when you keep getting beat, you decide you're gonna instead change the rules a bit and start your own league that nobody else joins, and no sponsors want to be a part of it because it's clearly not the popular market, and you're just left sitting there balls in hand looking like an idiot instead of spending all that time and effort just trying to get better at football.
And what's really hilarious about this showcase is that for all the very promising games Xbox did show, they're not even going to be exclusive anymore. This could have been a potential momentum boost for Xbox as a console platform, but instead it only looks positive when you view Xbox purely as a games publisher.
Keeping with the football analogy, it's like finally putting together a competent football team, but then just loaning out all your best players to better teams, so you dont actually benefit yourself from having signed or developing them. Sure you bring in some money in the process, but your team and brand is still not doing well.