Shifty, I agree that ads should show at least some real gameplay although this isn't a new trend. Most PS2 and Xbox commercials I've seen were like this. I don't think I ever saw gameplay of the Xmen games on a TV ad. With previous generations it was easy to spot the CGI, but now it's getting a harder. Maybe that's why it made an impression on you this time. To me the thing that gives away the GRAW trailer as being CGI is the character animation. Both the trailer and the real thing look darn good though.