MS might only have two markets but those two markets are equal to all the rest of the markets
That's only true for Microsoft. MS relies on the US/UK a hell of a lot more than Sony. The US/UK only represents ~30-40% of PS3/PS4 sales, whereas it's more like 60-70% for MS.
and why xbox360 despite being a new comer and not having bluray managed to outsell PS3 by few million in the end.
The X360
outshipped the PS3 by the smallest of margins, even though it had a year headstart and was cheaper (for a lot of the time, significantly cheaper). Sure having better multiplats helped, but that was a small factor IMO.
I think most would agree that the PS3 (earlier on, at the very least) was more reliable than the X360. So any advantage the X360 has could be chalked up to reliability and margin of error. But sure, I guess I will give it to you.
Lets not forget how many people bough PS3 for being the cheapest bluray player aswell.
You could also argue that it was one of the contributing factors to the PS3's high price tag, which ultimately hindered PS3 sales, especially early on.
Well I will argue, perhaps not to the death, but I'll take a bruise or two that Platform power is one of the most if not the most important singular attribute (price is tough to beat...). At the end of the day it's still just a one attribute though and it can't overcome a clear deficit in multiple other major attributes. When all or most of the other important attributes are close to equal, such as price, launch timeframe, overall game selection etc. the difference in power becomes more visible and important. I do believe power played a very important factor in this generation and other importan factor was that I think Playstation in general has way more brand power worldwide in the console realm, which helps them a ton. I think it saved them last gen actually. If back then Sony had a 1 year headstart with a very powerful console, the end result would not have been a tie, but even more of a beating than what we have currently seen in this gen.
Power is, IMO, third on the list. Worldwide brand presence and price are both the two most important factors if you want to have huge success in the console market. Even though Sony fucked up with the PS3, was outsold significantly in two of the largest markets, launched a year late at a hefty price tag, it still managed to basically pull even. And even though the XB1 is managing to stay competitive with the PS4 in those same two large markets, the PS4 is outselling the XB1 by >2:1. Sony has worldwide brand presence, MS does not (at least not yet).
I would give 'power' more weight if the differences were significant enough for the average gamer to easily notice. Like I'm talking generational leap at a similar price tag.
PS4 won't have 60M lead will it? Xbox is no longer justnew console is it?
It will probably have a ~35M lead.
X1s started winning because it's the cheapest 4k bluray player on the market aswell as cheaper than ps4, and ps4 taking lead back you can thank to PS4 pro.
I don't think it's that simple. I think the XB1S started outselling the PS4 (in the US and maybe UK only, I might add... by a small margin overall) for a combination of reasons:
-It was heavily marketed (borderline misleading IMO), cheaper, sleeker and a cheap 4K blu-ray player; so not only did it attract new buyers, but also appealed to existing owners.
-PS4 Pro was announced a few months early, with a release date close enough to hinder sales leading up to launch.
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