Cappuccino
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Maybe the majority of console owners, sure. But this isn’t a product for most console owners, this is a product for enthusiasts, and at this point most enthusiasts are probably on PC. Last gen it made sense for enthusiasts to buy a 4Pro (even if they were on PC too!) because of exclusives, but if you are a ‘hardcore enthusiast’ who would be the type to pay $700 for a marginal improvement then you are probably primed to switch to PC.Like I said, the console market isn't as healthy as it used to be, but what I'm mainly arguing against is the notion that the majority of console owners view the PC as a viable alternative. Most don't. That's why the PS5 Pro can sell for a lot at launch as the hardcore PS5 users aren't even comparing it to a PC alternative. They're just console enthusiasts that want it.
What I mean by Sony killing scalpers is that at the launch of PS5 Pro they are capturing the surplus that scalpers would ordinarily capture by raising the base price enough and dampening demand.
Ordinarily Sony would build it for $400 and sell it for $500. Netting only $100 and the scalpers would pick up a ton of them and sell them for $700. Now Sony's just selling them for $700 and making $300 instead. Even if they sell half the units they would have, they'll actually make more money. It's smart business. They can always adjust aggressively as their inventory builds. The ideal price for Sony is the one that discourages scalping enough that they are still available at stores.