I guess the reason I'm posting it is it refocused me on the challenges these console guys have. The X51 while it would beat current consoles, is no performance monster (top line GPU available is the GTX 555, 288 SP's, 192 bit bus, 4ghz gddr5, 776 core clock/1553 shaders, starts at core i3 CPU), and starts at 699. Also has an external power brick apparently.
Again while certainly off the shelf parts aren't ideal, it really shows what a challenge the console makers who cant even dream of charging 699 have.
Although come to think of it you can lop $100 off for Windows straightaway.
The console manufacturers don't need the 30% profit on each box that Dell is taking in either also I doubt intel is selling the cpu at a low flat rate. Aside from the fancy custom console looking box, I expect I could put together a much more powerful gaming box for a lot less money.
<edit> and OEMs aren't paying $100 for installed copies of windows, although they might be charging that.