Consumers perception of Windows is like the perception of air you breath. You mostly don't notice it, until it becomes polluted or smokey. Most people don't notice windows, using it every day, until they become annoyed by it for some reason or another.
Have you seen the new Apple ads? They are leveraging off the well known public perception that PCs, Windows are "work oriented" not "play oriented", despite all the marketing MS has tried to do to change this, the majority of people still haven't bought into it.
Do you know anyone who shows off "Windows" to people who come into their home, vs showing off some piece of consumer electronics equipment in their living room with stylish design? Until the XB360, MS didn't have one example of something with good styling. XBOX-1 lived up to its name "BOX", a frigging ugly box.
Have you seen the new Apple ads? They are leveraging off the well known public perception that PCs, Windows are "work oriented" not "play oriented", despite all the marketing MS has tried to do to change this, the majority of people still haven't bought into it.
Do you know anyone who shows off "Windows" to people who come into their home, vs showing off some piece of consumer electronics equipment in their living room with stylish design? Until the XB360, MS didn't have one example of something with good styling. XBOX-1 lived up to its name "BOX", a frigging ugly box.