Do you really see this as "understanding" PR? Even if I try to keep out my really negative bias of the product I felt the PR really bad handled. For such an event you need to know what message you want to send and be aware of how it is perceived.
But the message(s) they sent were unclear and chaotic where they either caused the impression that they didn't know or hadn't thought about issues before so their answers felt "improvised". Some might even think they were coached to give out all these conflicting messages because they knew their messages wouldn't be received well.
I think they knew exactly the message they were sending with their first reveal.
I think the only thing they messed up on was actually expecting hardcore gamers in forums on the internet to actually understand what it means when they said that games will be featured at E3 and NOT at the reveal. They said that multiple times. Multiple websites mentioned that.
And yet what happens? Looks like core gamers on the internet can't understand even that simple statement.
Otherwise, the reveal was done exceptionally well at attracting a broad audience to the machine. You only have to look at mainstream media to see how this relates to the overall general public.
The general public couldn't give a rats ass about a
gaming console. Show them a home entertainment device with slick integration, voice commands, gestures, voice chat on their TV, multitasking on their TV, AND it can play games and they'll sit up and take notice.
Hence you see much more news about the Xbox One in the mainstream media than you do about the PS4.
Game will be featured at E3 and after. If at that point people still feel they abandoned core gamers, fine. But now? Before they've even shown games? When they explicitly said they were NOT going to be showing games because those would be at E3?
Yeah... About what I expected from the minority of gamers that internet forums represent.
A few messages which rubbed me wrong after thinking about it. XBox One on one hand should say "unified" but on the other hand it erases the whole history of the XBox products by declaring it as the *first*. Some people might feel slighted by it "unintentionally".
You are interpreting that incorrectly. If they meant it that way it would have been Xbox 1. Instead they deliberate spelled out One to denote unity. As in...
...United we stand as One...
or
...We come here today to speak with One voice...
Hence it is Xbox One and not Xbox 1. In fact official PR is explicitly NOT permitted to write it as Xbox 1 as that would not be intent of the naming.
I can see how someone could get confused about it though.
Regards,
SB