As a fan, I'm happy to note that despite this, they've always also maintained an image of not only stellar visuals, but more importantly stellar gameplay too. I can't say the same of lots of other games, very good looking games, but just fall that bit short on the gameplay side. A good example was UC2 or UC3 - it already looked very very good. But wen you actually play the game and see these blockbuster moments, like building collapsing while in it, still emerged into a shooting battle, the moving train, the plane scene, it's beyond belief at times how good it looks in those moments while retaining everything else. These moments, these complex scenes are rarely captured in still frames but need to be experienced to be appreciated how much is actually going on all at once.
It's very different than for example a game that aims to look good most of the time, but delivers a very constant experience with little surprises or moments that push the envelope.