Translated to: It's less than half the price of a dedicated player.
But if output is only through component, that's goodbye to 1080p to the vast majority of 1080p sets, which are already a minority anyway, but that is a major thing for lots of high definition movie buyers.
Since most movies will be 24 fps, the players will be using 3:2 pull down, that translates to 2.5 fields per 24 fps movie frame.
So you'll get the exact same picture quality from 1080i as you will from 1080p.
Cheers