Well, this isn't a Sony business thread. And regards Vita Sony have reportedly upped their release volume from 500k to 700k in Japan thanks to high preorders, so it's off to a healthy start over there.
Sony's NeoGeo Pocket's (PSP2/Vita) business/non technical ramifications talk
- Thread starter Farid
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Gradthrawn
Veteran
That is a damn sexy piece of kit, if I do say so myself.
Likely to be hobbled on the software side (OS/Network). *sighs*
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How beautiful, and how lucky are Japanese. Here in Europe we won't see the console until early 2012,Smart security people would say: close first, open later. But obviously, marketing wise that's not always the best solution. In other news, apparently the initial store stocking has gone up from 500.000 to 700.000 based on pre-order demands (cf 400.000 for 3DS).
Smart picture, from gaf/adriasang:
Unboxing of the PS Vita:
Arigato Sony.
Since the news comes late in the cycle, someone speculated that it could be due to strong retailer pushback. Vita supports region free gaming with different PSN accounts, which means we can import games from "cheaper" regional PSN accounts, some retailers want something to protect their local businesses.
With the latest scheme, you have to keep your entire library on PS3 or PC, and then sync one account/region at any one time to the memory card.
Vita Firmware Update 1.5 Available:
http://www.jp.playstation.com/psvita/update/
Lines waiting for Vita launch:
http://www.neogaf.com/forum/showpost.php?p=33513166&postcount=1194
[Rumor] Vita Games Ship Without Instruction Manuals
http://andriasang.com/comzdz/vita_game_manuals/
EDIT:
Vita user manual:
http://www.neogaf.com/forum/showpost.php?p=33508231&postcount=1
http://www.jp.playstation.com/psvita/update/
Lines waiting for Vita launch:
http://www.neogaf.com/forum/showpost.php?p=33513166&postcount=1194
[Rumor] Vita Games Ship Without Instruction Manuals
http://andriasang.com/comzdz/vita_game_manuals/
EDIT:
Vita user manual:
http://www.neogaf.com/forum/showpost.php?p=33508231&postcount=1
As expected...
Sony's Vita Trapped Between Nintendo Pricing, Smartphones
http://news.businessweek.com/article.asp?documentKey=1376-LW4UW86JTSE801-7912FEJUK0JPAU5PL1NO3FKMLP
These are all known challenges. Waiting to see Sony's next moves.
Sony's Vita Trapped Between Nintendo Pricing, Smartphones
http://news.businessweek.com/article.asp?documentKey=1376-LW4UW86JTSE801-7912FEJUK0JPAU5PL1NO3FKMLP
These are all known challenges. Waiting to see Sony's next moves.
Sony: Female market the 'untapped holy grail'
http://www.computerandvideogames.com/329590/sony-female-market-the-untapped-holy-grail/
Better hope for something else. Sony most likely won't be able to touch them with new contents and ease-of-use on Vita. May still stuck with existing female gamers.
* The new DRM is too confusing and too strict.
* They love the word "Free" and "Sales", which is taboo in Sony's dictionary.
* They seem well served by fashionable, general purpose, small-enough, and heavily subsidized smart phones. Vita is none of the above. The contents/deal must be super compelling for them to bite. And Sony has not (never ?) gone after market share, only profit share. You'll have to fight your own bean counters first.
Some other approaches in Hirai's plan may be more realistic. Might want to step on it to get it out faster and better.
EDIT: Litmus test: Ask your teenage daughters whether they will buy Vita with the new content idea, and price point. And then ask them what happens if someone else releases similar contents on iOS/Android.
http://www.computerandvideogames.com/329590/sony-female-market-the-untapped-holy-grail/
Better hope for something else. Sony most likely won't be able to touch them with new contents and ease-of-use on Vita. May still stuck with existing female gamers.
* The new DRM is too confusing and too strict.
* They love the word "Free" and "Sales", which is taboo in Sony's dictionary.
* They seem well served by fashionable, general purpose, small-enough, and heavily subsidized smart phones. Vita is none of the above. The contents/deal must be super compelling for them to bite. And Sony has not (never ?) gone after market share, only profit share. You'll have to fight your own bean counters first.
Some other approaches in Hirai's plan may be more realistic. Might want to step on it to get it out faster and better.
EDIT: Litmus test: Ask your teenage daughters whether they will buy Vita with the new content idea, and price point. And then ask them what happens if someone else releases similar contents on iOS/Android.
Gradthrawn
Veteran
A very important distinction needs to be made, I think. Would the potential customers being discussed here ever have even bought a Vita in a pre-smart phone market? That's an important distinction IMO because its the difference between market expansion into a new demographic, and protecting against market erosion. It's nice that Sally won't buy a Vita because of the free games she gets on her iPhone, but if she wouldn't have ever bought a Vita in the first place because she's just not that into gaming then I think that's a different matter (also worth discussing).
Although, if the Vita is going to be a billed as a PMD as well, then the line is not so clear. But then we're talking iPods/Pds and not iPhones.
upnorthsox
Veteran
If she's only interested in games if they're free, then she not even a customer is she?
Live blog...
Now Covering: PlayStation Vita Launch Event
http://andriasang.com/comze4/vita_launch_shibuya/
Now Covering: PlayStation Vita Launch Event
http://andriasang.com/comze4/vita_launch_shibuya/
There are ads subsidized apps, free-to-play titles, and one free app per day promo.
Besides, software is a steal on iOS and Android.
I think Ryan is talking about expanding beyond PSP's traditional market and also reaching out to younger audience at a faster pace. So the potential customers being discussed here would be "new" to Playstation with or without smart phones and pads.
That's why I mentioned Vita may still be "stuck" on existing gamers. Not a good or bad outcome per se, but may not attract female newcomers according to his wishes.
IMHO, it is difficult to do with just contents alone. Need additional pull (a lot more). e.g., It may be unreasonable to have Media Molecule come up with "the next big thing" to attract newcomers to Vita specifically. The contents may be attractive, but there are many other hurdles to clear. Sony may need to reposition Vita in the process.
SCE's actions and design decisions would seem to indicate that they lack an understanding of this whole multi-user, online networked environment. I'm guessing that's not the actual case, so, I wonder what technical and business directions/decisions lead them to make comprises like this? Do they realize expectations on the network side of things for their devices have changed for many of their key users?
I'm guessing they are just looking at iPhones and tablets, none of which typically are set up for multiple users.
I'm sure they'd love it if households bought multiple devices instead of sharing one.
How many portable devices are there that allow and/or benefit from logging in with different accounts?
Women do carry multiple devices, more easily even than men. They generally have a bag. Which, for instance, holds a phone, kindle, cosmetics, purse, keys, etc.
They will have quite a challenge to make the Vita compelling for that audience though, but who knows if they can do AR magic mirror make-up stuff down the line.
Women do carry multiple devices, more easily even than men. They generally have a bag. Which, for instance, holds a phone, kindle, cosmetics, purse, keys, etc.
They will have quite a challenge to make the Vita compelling for that audience though, but who knows if they can do AR magic mirror make-up stuff down the line.
Those devices dont have a network game structure tied to an account. Where you wouldn't care if somen family member picks up your iPod to play Angry Birds, you may be uncomfortable with them picking up your Vita to play FIFA and dragging down your online ranking, or chatting with your noline friends, or adding their online friends to your account, or accessing your Facebook page, etc. If you are going to have a device with personalised network functions, you need to provide the option to switch users.
Hilariously, I'm getting an add on Beyond3D itself for that PSP Vita rip-off. It links to a site that offers both highly overpriced imports at $700 and then puts the PSP Vita 'Android' right next to it as if it is of the same series and from Sony.
That's criminal, no straight way about it. This is what the add links to:
http://www.fyygame.com/ps-vita-accessories.html?gclid=CM3imaC-i60CFQSIDgodyCvjlg
That's criminal, no straight way about it. This is what the add links to:
http://www.fyygame.com/ps-vita-accessories.html?gclid=CM3imaC-i60CFQSIDgodyCvjlg
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