Sony's NeoGeo Pocket's (PSP2/Vita) business/non technical ramifications talk

PlayStation Portable Tops 70 Million:
http://www.andriasang.com/e/blog/2011/06/07/psp_seventy_million/

Sony has shipped 70 million PlayStation Portable units worldwide as of April 27, 2011. The company announced the feat today just as it shared final pricing information for the system's successor, PlayStation Vita.

Sony also said that cumulative PSP software sales have topped the 298 million mark as of March, 2011. Players have access to over 2,180 games.

Regarding the future of the PSP, Sony said, "SCE will continue to promote the expansion of the PSP platform and offer a variety of interactive digital entertainment along with PlayStation Vita."

Japanese press release in the link above.
 
Can anyone tell me how companies can justify converting $250 to £230. Should be used to it now but it always manages to piss me off :devilish: Oh well, id be happy with that price if i didnt know the US equivelent so cant complain too much i guess. Will certainly look at the import market.

We've been through this on this forum about 100x, but... it's not a straight price conversion.

The UK price includes significant taxes, plus there may be extra costs involved in delivering the product to the UK. (laws vary, and they need to comply with those laws, compliance has a cost).
 
We've been through this on this forum about 100x, but... it's not a straight price conversion.

The UK price includes significant taxes, plus there may be extra costs involved in delivering the product to the UK. (laws vary, and they need to comply with those laws, compliance has a cost).

Yea, i should and do know better, sometimes its nice to complain for the sake of it though :LOL:
 
We've been through this on this forum about 100x, but... it's not a straight price conversion.

The UK price includes significant taxes, plus there may be extra costs involved in delivering the product to the UK. (laws vary, and they need to comply with those laws, compliance has a cost).
Including paying for statutory rights. If the law states 2 years mandatory warranty, the real equivalent price in the US would be the retail price plus 2 years optional warranty. And US prices exclude sales tax, whereas EU prices include VAT at 20%. Then what a US citizen saves on paying in duties, they have to spend out on private medical insurance, etc. where the Brit has some of those services covered by taxes. There are no easy comparisons between costs in different regions, and the ease of online dollar/pound/euro comparisons is extremely misleading.

(Make that 101x!)
 
The one thing I wonder about is whether the Wii U will eat this for breakfast. The NGV offers a big screen and console like experience but the U only the other hand is a console. A significant part of the PSP market was the play at home with a handheld, it has to be because I have never in my life seen a PSP in the outside world. Maybe not with the hardcore but what would the mainstream guy on the street pick up for himself or his family?
 
I think lots of times people buy portables because they like the idea of portability, even if they rarely or never use that capability. People like the idea that maybe some day they'll go on a trip and be able to take their games, even if that's a mirage.
 
It's the opposite for me. I used to travel often. That's why I bought a PSP. But we all have smart phones and tablet these days with larger screen. And Singapore Airline has great movie selection.

I think if they want people to buy dedicated game console, one of the possible ways is to make it part of the home console. So I can take gaming with me out of the house. The other way is to keep the price low. Or develop games for other mobile platforms. Sony basically took the last 2 approaches.
 
XMB isn't awesome in any sense (in fact it's one of the contributors to Sony's platform-services disconnect), but yes, the Vita's interface is atrocious..

XMB in its current form is limited but there's no law that says you can't take XMB elements and integrate it into a more touch intuitive GUI.
 
I think lots of times people buy portables because they like the idea of portability, even if they rarely or never use that capability. People like the idea that maybe some day they'll go on a trip and be able to take their games, even if that's a mirage.

Absolutely agree with that. I scrambled to get the PSP at US launch and then scratched my head and returned it unopened.

I have traveled a lot but even on a plane, I didn't do much gaming. And once on the ground, I wasn't going to play games instead of doing the other things for which I went on the trip in the first place.

For every day use, it would make more sense if I rode a commuter train or could play at work but even then, there was no compelling reason to get the PSP version of a PS2/PS3 game instead of or in addition to the console versions.

That screen was great in its day and the Vita will have a great screen for a portable device but for an experience like Uncharted, I can't see spending $300 when I could get U3 for $60 on the PS3 that I already have.
 
XMB isn't awesome in any sense (in fact it's one of the contributors to Sony's platform-services disconnect), but yes, the Vita's interface is atrocious.


These guys better slap a good browser on this baby.
At $300 I'd totally get one instead of 600+ for an iPad 3G.

iPad will have a higher resolution screen, which makes for a better browsing experience.

Vita will have better gaming experiences but you can't hook it up to a big screen.

Beyond gaming and browsing, there are the apps. to consider. It's only $250, which is very competitive when it releases (less so over time as better SOCs come out). But you can extend the utility of tablets with all kinds of non-gaming apps.

A lot of these apps. are more useful on the go or for travel than any Vita game. It may be that even a lot of gamers might opt for utility beyond gaming and settled for "good enough" gaming from tablets because they provide so much other functionality.
 
Yeah... Shuhei mentioned that they are looking into these secondary apps.

For Sony, their high level intention is clearer but the execution is less clear. For people who only want "good enough" games, attract them via Playstation Suite. For core gamers, use dedicated Playstation devices. It seems that Kaz Hirai and Howard Stringer don't really care if their customer interface is a GoogleTV, Android tablet/phones, PS3, Vaio, Vita or something else. They want to serve all of them via PSN.

I suspect this is why Sony keep focusing PS3 on core gamers. They use other avenues to attract casual gamers.

At one point, Kaz Hirai's organization tried to sell eBooks on iOS too, but Apple shutdown that path. Not sure what they are up to next.
 
Sony to sell PlayStation Vita for a loss, Profitable in 3yrs:
http://www.examiner.com/video-game-...l-playstation-vita-for-a-loss-profitable-3yrs

In an interview with Reuters Japan, Sony’s Kaz Hirai stated that Sony aims to make a profit on the PlayStation Vita in three years.

...

Originally, Sony slated the PS Vita would launch by the end of the year, however, that has since been clarified and it is currently only scheduled to release in Japan by year’s end, meanwhile North America/Europe may not see it until early 2012.
 
I guess that means PS4 3 years from now. It really looks that Sony don't want to make money on SCE, but it's good for consumer :p
 
Hmm, in 3 years, smart phones and tablets should be more powerful than the Vita.

That path to profitability will need to include price cuts.
 
If smart phones drove them to this pricing decision, will the competition be any easier 3 years later?

In the mean time, most smart phone makers are collecting profits on each unit.

Vita price is low for what it gives you but is it low enough to get millions of people to buy $50 games for it, as opposed to buying 99 cent "good enough" smart phone games?
 
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