I don't know if that's been harmonised over Europe, but here in Germany you can only dictate the price if you sell directly, you cannot officially force a retailer to adhere to your pricing scheme. There are explicit exemptions from this rule, for examle books or magazines („Preisbindung“), which Amazon sued against years ago and lost.
If you want the respective law:
https://www.gesetze-im-internet.de/gwb/__1.html
https://www.gesetze-im-internet.de/gwb/__21.html
Of course, it's one thing what is written in the law and a completely other if you can successfully sue. Common practice for example is, that commodity goods have the "UVP" (german acronym for SEP: „Unverbindliche Preisempfehlung“ with a particular emphasis of it being „unverbindlich“ (non-binding), since the „suggested“ is already in „Preisempfehlung“ -> „price suggestion“ ) printed clearly visible on a good's packaging so consumers can readily see, whether or not a particular retailer is above SEP. You can also sue shops (be they customers or competition) when you have reason to assume, they sell goods at a loss - for example when selling against the market trend and below SEP, because selling at a loss is illegal practice in germany as well (certain exceptions like clearance sales).
Other than that, you can always work with „limited supply“, while it is IMHO not legal to completely bar non-agreeing retailers, you can deliver preferred partners with better allocation for example. There's always "ways".
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