IHV Business strategies and consumer choice

The PS5 pro chatter is intriguing in its embrace of hardware RT and ML based upscaling. Two drums Nvidia has been banging for a while now. With Intel/AMD/Nvidia all going down the same path it will be interesting to see how they will differentiate going forward.

Begun the chiplet wars have?

At least for now hopefully it means developers can wholeheartedly embrace these technologies without fear of segmenting their target market.
 
DegustatoR said:
Still need to know more on what they mean and how it's implemented.
But generally speaking was there ever any doubt that this is the direction of future GPU evolution?
Click to expand...

Depends on who you ask I guess. There was (and still is) significant resistance to both RT and upscaling in the gaming community.
 
trinibwoy said:
There was (and still is) significant resistance to both RT and upscaling in the gaming community.
Click to expand...
Some resistance to RT yes, but upscaling is nigh universal now, gamers want and demand it, titles released without upscaling are ridiclued and frowned upon, especially DLSS among NV owners, they demand it feverishly.

NVIDIA managed to truly create something with DLSS, it's the most successful and widespread exclusive tech in history, with over 500 games and counting, and with multiple iterations and new capabilities every couple of years.

Heck, outside of brand loyality, I think most average gamers choose NV over AMD because of DLSS, RT comes in at a distant second.
 
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DavidGraham said:
Some resistance to RT yes, but upscaling is nigh universal now, gamers want and demand it, titles released without upscaling are ridiclued and frowned upon, especially DLSS among NV owners, they demand it feverishly.

NVIDIA managed to truly create something with DLSS, it's the most successful and widespread exclusive tech in history, with over 500 games and counting, and with multiple iterations and new capabilities every couple of years.

Heck, outside of brand loyality, I think most average gamers choose NV over AMD because of DLSS, RT comes in at a distant second.
Click to expand...

That doesn’t quite match my experience. People make noise when inferior upscaling options were included because at that point there’s no excuse for including higher quality options. I haven’t seen many folks demanding upscaling support in games over native though.
 
trinibwoy said:
I haven’t seen many folks demanding upscaling support in games over native though.
Click to expand...
Then you might not be following the recent releases, people were up in arms when Starfield launched without DLSS, Helldivers 2 launched without DLSS or FSR and people were angry as well. Most games now have DLSS and people are used to turning it on to get more fps. Also, many people demand upscaling for heavy games (of which there are many right now) to play on their older GPUs.
 
Starfield launched with just FSR which understandably irritated folks which I acknowledged above. No I haven’t seen any grumbling about Helldivers lacking upscaling at launch.
 
trinibwoy said:
Yeah some good tidbits in this article.
Click to expand...
Was going to refer you to this incident, glad you found it.

And it's not the only one, many posts on Reddit and Steam demand DLSS, it's probably coming, but the developer has other priorities to do.

steamcommunity.com

Please add DLSS :: HELLDIVERS™ 2 Discussions générales

Come on guys, it's 2024 and most people have 2000+ series cards If you can add FSR, why not add DLSS? hope someone finds out how to replace FSR soon ːluvː ːsteamthumbsupː ːLIS_butterflyː
steamcommunity.com steamcommunity.com
https://www.reddit.com/r/Helldivers/comments/1axvyi4
https://www.reddit.com/r/Helldivers/comments/1als2s1
 
trinibwoy said:
Starfield launched with just FSR which understandably irritated folks which I acknowledged above. No I haven’t seen any grumbling about Helldivers lacking upscaling at launch.
Click to expand...
There are definitely grumblings even despite the game running at 60 fps in 4K on previous gen midrange GPUs.
 
troyan said:
Update 2.1 or so improved performance on AMD GPUs: https://gamegpu.com/action-/-fps-/-tps/cyberpunk-2077-v-2-1-test-gpu-cpu
Click to expand...
What sort of AMD gains that would give them such huge much gains? No one announced anything, not the developer or AMD, nor any other test site for that matter. I don't think something big like that would go announced by any of the interested parties.

I did some investigation, and here are the results:
In TPU testing the 4090 is 7x times faster than 6900XT at 1440p.
In Tomshardware testing the 4090 is 7.5x times faster than 6900XT at 1440p.
It's also ~7x times faster using ComputerBase testing.
However, in the original GameGPU benchmark (version 2.0 of the game), the 4090 is only 5x times faster than 6900XT at 1440p.

So something wrong with the test sequence GameGPU is using, causing it to give results with reduced gaps between AMD and NVIDIA GPUs.

troyan said:
Even a 4090 isnt more than 4x faster than a 6900XT
Click to expand...
As for your other point, the 4090 is only 4x faster than 6900XT in Quake 2 RTX and Minecraft RTX.
www.comptoir-hardware.com

Test • Nvidia GeForce RTX 4090

Test de la nouvelle carte graphique GeForce RTX 4090 au travers du modèle Founders Edition de Nvidia. Au programme, 26 jeux testés, dont 20 en rastérisation et 15 en Ray Tracing, 13 benchmarks, des mesures de consommation, nuisances sonores, températures et imagerie infrarouge.
www.comptoir-hardware.com www.comptoir-hardware.com

In Portal RTX, it's 18x times faster at any resolution.
www.techpowerup.com

Portal with RTX Review - Amazing Raytracing

Valve has teamed up with NVIDIA to remaster their smash-hit Portal with ray tracing. Unlike most other titles out there, which combine rasterization and ray tracing, Portal with RTX is fully path traced, which enables astonishing realism, but also comes with a huge performance hit.
www.techpowerup.com www.techpowerup.com
 
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DavidGraham said:
What sort of AMD gains that would give them such huge much gains? No one announced anything, not the developer or AMD, nor any other test site for that matter. I don't think something big like that would go announced by any of the interested parties.

I did some investigation, and here are the results:
In TPU testing the 4090 is 7x times faster than 6900XT at 1440p.
In Tomshardware testing the 4090 is 7.5x times faster than 6900XT at 1440p.
It's also ~7x times faster using ComputerBase testing.
However, in the original GameGPU benchmark (version 2.0 of the game), the 4090 is only 5x times faster than 6900XT at 1440p.

So something wrong with the test sequence GameGPU is using, causing it to give results with reduced gaps between AMD and NVIDIA GPUs.


As for your other point, the 4090 is only 4x faster than 6900XT in Quake 2 RTX and Minecraft RTX.
www.comptoir-hardware.com

Test • Nvidia GeForce RTX 4090

Test de la nouvelle carte graphique GeForce RTX 4090 au travers du modèle Founders Edition de Nvidia. Au programme, 26 jeux testés, dont 20 en rastérisation et 15 en Ray Tracing, 13 benchmarks, des mesures de consommation, nuisances sonores, températures et imagerie infrarouge.
www.comptoir-hardware.com www.comptoir-hardware.com

In Portal RTX, it's 18x times faster at any resolution.
www.techpowerup.com

Portal with RTX Review - Amazing Raytracing

Valve has teamed up with NVIDIA to remaster their smash-hit Portal with ray tracing. Unlike most other titles out there, which combine rasterization and ray tracing, Portal with RTX is fully path traced, which enables astonishing realism, but also comes with a huge performance hit.
www.techpowerup.com www.techpowerup.com
Click to expand...
You're might want to try something else than NVIDIA titles (meaning more than just usual sponsor stuff) to prove a NV card is x times faster than competitors.
 
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April 27, 2024
wccftech.com

AI PC Prices Could Increase By 15% As Demand Expected To Grow To 60% This Year

With the AI hype starting to kick into consumer markets, Canalys reports that AI PC markets will witness massive price bumps in the future.
wccftech.com wccftech.com
Canalys reports that within this year, 19% of the personal computers shipped to the markets will be AI-infused, expected to grow to 60% by 2024 2027. Hence, you can witness how big AI PCs are going to be.
Click to expand...
pcimage.png


This isn't simply because of how AI has been a trend in the markets, but it is instead due to several reasons, with the significant one being how users are entering their generational upgrade cycles, and with the influx of AI PCs, shifting to new architectures have become attractive, more than ever. Moreover, companies are mending their applications in a way that convinces consumers to shift to new components as well.

With this sudden increase in demand, it is predicted that the pricing of AI PCs will gradually rise as well, with up to a 15% rise accrediting to the hype present in the markets, along with the supposed inflow of consumers and commercial demand.
Click to expand...
 
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