X360 had a power brick already, so thats no problem.
How do you know it's no problem? I don't like the 360 power brick because it has to be kept in a place that a normal powerbrick doesn't. It bugs the shit out of me even more because it has a bright frikkin light on it too. Actively cooled power bricks suck ass. Put it in the damn case!
To say it's louder than launch era 360 or PS3 I'd need actual measurements of both and not, some guy said it was loud on the interwebs.
I didn't say it was louder than a launch era 360, I said the various reports I've read compare talk about it volume as either loud or diplomatically as "no louder than a PC with stock components" (which basically means "loud").
The launch era 360's were pieces of crap. The one I used - in a cold house, on a table with nothing around to restrict airflow - would max the fans out just by running the dashboard in HD. When you switched from SD you heard the fans ramp up to max in seconds. Other launch era systems I used were no quieter. Two 6cm fans spinning at about 5,000 rpm makes an awful noise. I can't see anyone releasing such a badly put together piece of hardware again.
Look at the sales jump once the 360S was released - even before Kinect it was selling much better.
Also, it's completely off the shelf, and you literally can put a modular off the shelf video card in it. So it's extremely unoptimized compared to what a console design would be.
You're the one that use it as an example of a 150W+ card in a console no problem! I think it's an example of why you don't want it and won't get it. A custom console design might do better, but at what cost? The PS3 cooler looked crazy expensive.
http://cdn3.sbnation.com/entry_photo_images/2961377/alienware-x51-main_large_verge_super_wide.jpg
It is bigger than a launch PS3, but I'm not sure who out there would be saying "the launch PS3 was fine but noway I could ever fit that gigantic Alienware under my tv!!!!!". It's shape would also be easier to deal with because it allows some stacking.
And I'm not sure who out there would be saying "the launch PS3 was too small, please give me something bigger. And add an external powerbrick please ... and while we're at it please give the launch 360 fan noise plz."
Just because some people are prepared to put up with a negative it doesn't mean that no-one cares if you make it worse!