Not unimportant also is how many games do you know that actually have a decent amount of MSAA? In the case of Killzone for instance, 2 had 2xQAA, which is the only relatively low-cost AA solution available on the PS3 / RSX. Regular MSAA is very costly on the console, and only some special titles manage to pull it off at all, let alone 4xMSAA. 8xMSAA does not exist on consoles.
Actually, QAA is slighy more taxing to PS3 hardware than MSAAx2, devs are using it because they prefer it over MSAAx2, belive it or not