European Console Sales 2010

[zed]

The above article is wrong (bad translation I think) the software is france only not europe

france 2010

hardware -
wii - 900k
ps3 - 822k
xb360 - 550k

software -
ps3 8million units 9.7:1 tie ratio
xb360 4.7million units 8.5:1 tie ratio

Another interesting note is that the 3m ps3 install base in France still translates to lower per capita sales than the US market for Sony

very similar within a couple of percent, the thing is europe has quite a bit more ppl
~100million more (western europe)
plus 100s millions in others (eastern europe, though obviously they wont buy as much)
thus a similar ratio is going to sell more in the larger population market

 

[mrcorbo]

The above article is wrong (bad translation I think) the software is france only not europe

I think you're right, though it wasn't a bad translation AFAICT. The original article just doesn't specify and the heading of that section is "PS3 leader in Europe". Looking at it again (when I'm not half-asleep) the mentioned attach ratios match up roughly with the LTD of PS3 and 360 in France.

 

[AlphaWolf]

very similar within a couple of percent, the thing is europe has quite a bit more ppl
~100million more (western europe)
plus 100s millions in others (eastern europe, though obviously they wont buy as much)
thus a similar ratio is going to sell more in the larger population market

More like 7-10%. The US has just less than 5x the population of france but has sold ~5.4x as many PS3s. There's no question there's more people in europe than in just the US, but there's more than just the US in the Americas.

 

[NathansFortune]

Another interesting note is that the 3m ps3 install base in France still translates to lower per capita sales than the US market for Sony.

Gaming spend as a proportion of GDP is higher in the US than in France, so not a surprising turn of events...

 

[zed]

but has sold ~5.4x as many PS3s

15.4million(US) is not 5.4x 3million(france)

 

[AlphaWolf]

15.4million(US) is not 5.4x 3million(france)

Ah you're right, I gave Sony too much credit for their US sales.

 

[Lucid_Dreamer]

...or not enough for their French sales.

 

[AlphaWolf]

...or not enough for their French sales.

No, I quite literally credited them twice for Dec 2010 NPD data.

 

[zed]

ps check out this weeks top10 in germany, this is all formats charts 9 ps3 titles + one wii title!

1 neu Little Big Planet 2 (PS3) Sony CED
2 1 Wii Party Nintendo
3 neu Mass Effect 2 (PS3) EA
4 2 Gran Turismo 5 (PS3) Sony CED
5 neu Red Dead Redemption - Undead Nightmare (PS3) Rockstar Games
6 4 Call of Duty: Black Ops (PS3) Activision
7 neu Resident Evil 5 - Gold Edition (PS3) Capcom
8 WE Uncharted 2: Among Thieves (Platinum) (PS3) Sony CED
9 neu Assassin's Creed 2 (Platiunum) (PS3) Ubisoft
10 5 FIFA 11 (PS3) EA

 

[mrcorbo]

ps check out this weeks top10 in germany, this is all formats charts 9 ps3 titles + one wii title!

1 neu Little Big Planet 2 (PS3) Sony CED
2 1 Wii Party Nintendo
3 neu Mass Effect 2 (PS3) EA
4 2 Gran Turismo 5 (PS3) Sony CED
5 neu Red Dead Redemption - Undead Nightmare (PS3) Rockstar Games
6 4 Call of Duty: Black Ops (PS3) Activision
7 neu Resident Evil 5 - Gold Edition (PS3) Capcom
8 WE Uncharted 2: Among Thieves (Platinum) (PS3) Sony CED
9 neu Assassin's Creed 2 (Platiunum) (PS3) Ubisoft
10 5 FIFA 11 (PS3) EA

WTH?! 3 Re-releases in the top 10? Seriously?

 

[Rangers]

Zed, I'm sure you've seen Nintendos latest Europe hardware/software numbers. They show barely any PS3>360 lead in Europe at all in 2010 and state they cover 80% of the Europe market So now we have most of Europe to go with USA and Japan, and no measurable PS3 lead.

Lets just say if Sony comes out with some big unrealistic PS3 shipment number again next week (as I'm almost certain they will), I'll have even more ammo against you

 

[Lucid_Dreamer]

Zed, I'm sure you've seen Nintendos latest Europe hardware/software numbers. They show barely any PS3>360 lead in Europe at all in 2010 and state they cover 80% of the Europe market So now we have most of Europe to go with USA and Japan, and no measurable PS3 lead.

Lets just say if Sony comes out with some big unrealistic PS3 shipment number again next week (as I'm almost certain they will), I'll have even more ammo against you

The numbers were realistic. Don't be sore about it.

 

[NathansFortune]

Zed, I'm sure you've seen Nintendos latest Europe hardware/software numbers. They show barely any PS3>360 lead in Europe at all in 2010 and state they cover 80% of the Europe market So now we have most of Europe to go with USA and Japan, and no measurable PS3 lead.

Lets just say if Sony comes out with some big unrealistic PS3 shipment number again next week (as I'm almost certain they will), I'll have even more ammo against you

You can't look at it in terms of money spent as a whole. You have to look at it in therms of how much each country makes up of each system.

Rough estimates for the percentage of the markets listed as a whole of each system in PAL are around:

Wii - 50%
360 - 80%
PS3 - 45%

In terms of Europe only:

Wii - 65%
360 - 90%
PS3 - 60%

These are rough and sadly are 5% in each direction.

As a proportion of revenue spend in PAL it is:

Wii - 45%
360 - 20%
PS3 - 35%

Again 5% either way, but the figures are around those. Also that 80% figure for those 4 markets vs EU is very off. They must be from some other year, but this year it is much closer to 70%.

I can tell you now that outside of the traditional markets PS3 is much stronger than Wii or 360. Sony have an amazing distribution network because of the nature of their industry. They can push the consoles in BRIC nations and other developing countries where their middle classes are growing at a massive rate.

(This is all for hardware spend, not including software)

 

[TheChefO]

Sony have an amazing distribution network because of the nature of their industry. They can push the consoles in BRIC nations and other developing countries where their middle classes are growing at a massive rate.

(This is all for hardware spend, not including software)

I can understand and agree that Sony has a great distribution network due to their traditional line of business, but wouldn't MS have roughly the same reach?

Anywhere that sells PC's sells MS. And anywhere that buys PC's can also afford to buy gaming systems (and AV equipment from Sony).

How does this not equal out for MS? Are the ED and Windows divisions really THAT separate that they can't tap into that distribution network?

 

[Toaddio]

Anywhere that sells PC's sells MS.

This isn't true. They sell PCs that are made by other companies. HP will buy MS software and put it on a PC they sell in Thailand but MS doesn't necessarily have any direct connection with Thailand.

 

[AlphaWolf]

This isn't true. They sell PCs that are made by other companies. HP will buy MS software and put it on a PC they sell in Thailand but MS doesn't necessarily have any direct connection with Thailand.

Find me a place that sells PCs that doesn't sell MS windows and MS office.

 

[mrcorbo]

I can understand and agree that Sony has a great distribution network due to their traditional line of business, but wouldn't MS have roughly the same reach?

Anywhere that sells PC's sells MS. And anywhere that buys PC's can also afford to buy gaming systems (and AV equipment from Sony).

How does this not equal out for MS? Are the ED and Windows divisions really THAT separate that they can't tap into that distribution network?

They are distinctly different types of products. MS has up until the last decade sold and supported primarily OS and business software products with some additional presence in PC peripherals. And for a large portion of that time, their need to advertise/promote these products has been minimal as they were able to engage in anticompetitive practices instead. :/

OTOH, Sony have been selling Consumer Electronics forever globally, Media for (I believe) 2-1/2 decades or so and Video Game Software for around a decade and a half. This has given them plenty of time to establish their marketing/distribution/retail infrastructure in all of these countries.

 

[Toaddio]

Find me a place that sells PCs that doesn't sell MS windows and MS office.

High margin, boxed software is in a different league than low margin electronics. It's not necessarily easy to convince retailers to take a loss on hardware and hope to make up the difference on game software.

Most likely MS isn't in a lot of these markets because they would lose money. Now that they have a more established brand, I'm sure the next Xbox will spread to more countries.

 

[NathansFortune]

Find me a place that sells PCs that doesn't sell MS windows and MS office.

The computers ship ready with Windows. MS themselves don't distribute their stuff, they do it via hardware manufacturers. I very much doubt that HP or Dell would allow MS to piggyback on their distribution network in developing nations.

Delivering pre-installed software isn't exactly difficult...

 

[AlphaWolf]

The computers ship ready with Windows. MS themselves don't distribute their stuff, they do it via hardware manufacturers. I very much doubt that HP or Dell would allow MS to piggyback on their distribution network in developing nations.

Delivering pre-installed software isn't exactly difficult...

Except that pretty much all of those places sell boxed copies of office and windows. Even the damned sony style stores sell office and windows. I think you'll be hard pressed to find many stores that sell Sony products and no MS products. Aside from maybe some camera shops (that won't be carrying PS brand either).