ELSPA report: Some UK sales numbers for first half of 2007

kia

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Spreadsheet:

http://www.elspa.com/assets/files/t/tablefigureswks1262006and2007_374.xls

Source:

http://www.bhpress.co.uk/release.asp?i=902

INTERACTIVE UK GAMES SALES SMASHING RECORDS

Video and computer games are more popular than ever howver Industry urges caution as economic threat from overseas remains

Friday 6th July/...Video and computer games are more popular than ever according to the latest industry figures from ELSPA (Entertainment and Leisure Software Publishers Association) and Charttack, the company that tracks games sales in the UK.

While sales for the first six months of 2007 are up on all games formats to a staggering £519 million, an increase of over 17 per cent 2006’s half-year figures, the industry has sounded a note of caution. The UK has slipped back in the world rankings of games producers in the face of increased pressure from Canada, which provides massive incentives and tax breaks to games companies to produce their games within its borders. New Asian economies such as China are also becoming increasingly attractive to the world’s game superpowers.

The first half of 2007 has been an unprecedented one for the games software market, with a growth standing at a whopping 19 per cent above units sold in the same period in the previous year, making the total games units sold over 26.01 million.

Paul Jackson, Director General of ELSPA, said: "We are thrilled to see the industry thriving and not only growing but soaring. With so many excellent titles now available for all ages, appealing to a wide audience the industry is stronger than ever. The speed of the growth of the games industry is testament to the creativity, technology and diversity which is employed by the modern games business.

“The UK plays a huge part in the development of games that sell in the millions around the world. We are a huge part of UK PLC’s Creative Economy, but it is important to note that the future of this buoyant economy is uncertain as tax incentives and cost contributions of up to 38 per cent in other territories around the world are prompting a brain drain and an impact on IP ownership and Balance of Payments contribution.

“The UK has spent years building up a significant skills and technology base, but the short and long term outlook as it stands is not good. We once again encourage Government to look at the issues raised by the respected economist Will Hutton in his recent report into UK Creative Industries.â€

On the popularity of games, he added: “With the new generation consoles and new handhelds there are some amazing titles out there and consumers are continuing to enjoy them. There are new and exciting games available and more and more family orientated and mentally stimulating titles to grasp and hold the interest of all ages.â€

With popularity of the handhelds on the market, the Nintendo DS Lite has dominated in the first half of 2007 making up a remarkable 72% of handhelds sold, notching up record-breaking unit sell through.

The next generation consoles have also offered some staggering sale results, with Nintendo again toping the unit sales poll with the Wii.

Hardware sales for early 2007 together have seen an staggering increase of 51% on units sold on last year’s half-year figures, notching up revenues of £405 million, an 87% increase on the previous year.

The total increase on software, hardware and accessories enjoyed a 42% increase on revenue topping out at an astounding £1,022 million.

Video and computer games are enjoyed by people of all ages from three upwards. Each game has an age rating, with over 70 per cent of games being suitable for all ages. Information about games age ratings can be found at www.askaboutgames.com

Software
1st half of 2007 shows unprecendented software unit growth thanks to DS & Xbox360, plus new formats Wii & PS3.

Hardware
1st half of 2007 overall installed base growth thanks to DS Lite, Wii, PS3 - Xbox360 stable over 1st half 2006.

1st half 2007 shows DS Lite flying off the shelves, notching up record-breaking unit sell-through.

1st half 2007 reveals an impressive Wii performance, even with well-documented stock problems.

Accessories
Hand-Held key growth areas are Combination Packs (e.g. pad+remote+cable+case), Battery Packs, Cases & Skins.
Static Consoles key growth areas such as Joypads, HDMI cables plus voice activated headsets.

Notes
All data represents Chart-Track estimates of the Total UK retail and etail videogames market - these figures exclude non-games software, PC hardware and PC accessories.
Console Accessories includes Own Brand products as of Jan06.
DS Lite launched week 25, 2006 (therefore only 2 weeks in that period are shown here).
Both Wii (launched week 49, 2006) and PS3 (launched week 12, 2007) are 'new' for the purposes of half-yearly comparisons.
S:\ELSPA\Total Market Press Release 2006 vs 2007 1-26 - ROUNDED.xls

First half of 2007 sales:

Wii ~ 516k
360 ~ 270k
PS2 + PS3 ~ 503k
 
PS2 + PS3 seems low no ? It is hard to guess the split as it seems usually PS2 sells more than PS3 but with the launch effect in the middle of that period and front loaded sales maybe a 50 50 split is possible ?
 
45,000 X360's a month. Goes along with my previous presumptions. UK is probably near half Xbox's EU totals, so somewhere around ~100k per month is likely EU total, maybe a tad more.

Any given month 360 sell through might be around 300k-350k units WW currently. PS3 quiet possibly even lower than this. X360 example last month, 155k US, ~100k EU, +30k Japan/Au/Canada, +a few in other countries.

Wii is probably doing 800,000 per month (~300k US, ~300k Japan, ~200k EU).
 
45,000 X360's a month. Goes along with my previous presumptions. UK is probably near half Xbox's EU totals, so somewhere around ~100k per month is likely EU total, maybe a tad more.

Any given month 360 sell through might be around 300k-350k units WW currently. PS3 quiet possibly even lower than this. X360 example last month, 155k US, ~100k EU, +30k Japan/Au/Canada, +a few in other countries.

Wii is probably doing 800,000 per month (~300k US, ~300k Japan, ~200k EU).

Yes, that jives perfectly with the MS shipping numbers, which have seen EU getting roughly 50% of the US shipments.

It's selling around 150-200k/month in the US, which would suggest 75-100k/month in EU, and the UK numbers seem to back that up at around 45k/month.
 
PS2 + PS3 seems low no ? It is hard to guess the split as it seems usually PS2 sells more than PS3 but with the launch effect in the middle of that period and front loaded sales maybe a 50 50 split is possible ?
I think that is a reasonable assumption since the PS3 was reported to have sold 165000 units in its first 3 days.
IIRC some other reports claimed about 200000 units sold after two weeks.
 
Nobody then figured out yet that you can calculate the number of PS3s sold pretty much exactly? If you look at the spreadsheet, the data you need is there, and it's not that hard. ;)

Edit: or hmm, maybe it is.
 
Well I've thought some more about it. If all Sony's consoles sold were PS3, then the total number of PS3s would be 336.188, roughly double the launch figure: 304 million times 42% = 142.88 million BRP spent on Sony consoles in the first half of 2007. Divide that by 425 and you get 336.188.

Now, say that only half of the number of consoles sold is PS3, and the rest is PS2. Because the PS2 costs very little, say for the heck of it about 100 pounds, it takes roughly 4 PS2s to 1 PS3 sold to match up the same amount of revenue.

Knowing that there were 162.000 PS3s sold in the launch week, if the rest of the revenue was brought in by PS2 sales, you'd need about 165.000 x 4 = 660.000 PS2s sold in that same period to match up the revenue. We know that God of War 2 sold a few PS2s, but I'm not sure how many. 660.000 seems an aweful lot, really. Let's say there were about the same number of PS2s and PS3s sold. Then we'd have about 260.000-270.000 each, roughly.

I guess you can get at least a general idea of how many are likely to be sold.
 
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