New words from Itawa:
The fact that companies such as Nokia and Sony, with their new PSP multimedia device, are entering the hand-held games arena doesn't worry Iwata.
"For Nintendo's part, our mission is to try to provide customers with a machine that lets players play unique and unprecedented games," he says.
Iwata says rival companies appear to see things differently.
"They seem to believe that their machine can sell only if they can add to the functionality . . . it can do this and it can do that. We have to make great and unprecedented games if we are going to sell new gaming devices to customers. If people want to listen to music on the go, then they should purchase (an) iPod. That's my own opinion. The final decision has to be made by consumers."