I certainly don't mean to imply that MS doesn't leverage knowledge, IP, research, experience, etc. from itself. Quite the contrary. Having a clear idea of interactivity between systems, resource reuse, organizational skills, and process improvement is what makes them good at what they do. If Microsoft is able to leverage technology it has develop for PC's, mobile devices, etc. then surely nothing prevented Sony from growing and improving their OS, toolsets, and technologies over the years.
Sure, but MS has a ten+ year monopoly with a well-tested and comprehensive Windows platform, plus fully integrated software teams. While Sony has a 3-4 year start beginning with the first Cell roll-out and a forward investment in hardware and software. Businesswise, there will be gaps between the two in the software area in terms of depth and aggressiveness.
And those technologies probably had greater relevance since their origin would have been in the same field.
Yes and no... many of the recent development in the console space has more relevance in the open PC world (and vice versa). That's why MS can leverage on their existing PC work. At the same time, the game console space has always been a closed one. Sony still have much to do to open it up and stack more services on top.
Surely Sony has been looking at their competition starting with the Dreamcast back in 1999 and began developing their online environment and vision of the future.
Certainly, at the same time, MS's money machine allows them to toy with hardware independent OS, development tools, extensive network infrastructure for MSN, hotmail, WebTV, DirectX, Windows Media Services, PDA and Cell phone OS, Dreamcast, Xbox, ... etc. etc. since early 90s
With as many products and distribution channels they have, experience from previous launches, supply chain management, etc. there is no reason Sony couldn't manage a worldwide launch if MS is able to on just their second go.
We all know that the worldwide launch was disrupted because of diode shortages. Whether Blu-ray is a mistake or not, time will tell.
Sony manages development and entertainment studios around the world. If they were understaffed to hit their UI, media functionality, and online milestones, are they so strapped financially they couldn't secure the resources they needed to acheive their goals? Point is they had all the opportunity in the world, and IMO they simply don't execute as well.
I'm not saying they executed well. I'm just pointing out that Sony is competing with the entire MS. Your original article only compares Sony with the Xbox division, which I think is inaccurate.
As for execution, MS has its own fair share of problems but they are making all the right marketing moves for about a year now.
I actually think their marketing is great, and that they do an awesome job of selling cool and identifying with their target audience. I too hope they can improve.
There are many branches in marketing. I am specifically talking about their product marketing and PR in this case. In these areas, their recent performance left a lot to be desired.
EDIT:
Just to give some examples on Sony's lacking marketing here:
http://www.beyond3d.com/forum/showpost.php?p=877618&postcount=99. We can fault those chaps in NY Time and Times for being biased, or folks like me for being ignorant of PS3 goodies, but Sony is really shortchanging itself by not seeding and pushing the gamers a simple framework for evaluating PS3 purchase decision. Keep harping about piecemeal features (without highlighting the demos/apps/titles that deliver the differences) and Sony being #1, they will alienate themselves from mainstream more. Even if certain features are not available on day 1 (It's
OK !), recognizing the shortfalls and pre-empting them will go a long way.
Can't Sony include a HDMI and a component cable for every reviewer ? Or did they forget to send reviewer packages to NY Time and Times reviewers ?
Are you sure the world is on the same page as you ?
Why keep quiet when USD600 is used as a reference price without highlighting PS3's values ? Why is Sony not reminding people that basic but extremely useful features like Wifi and larger hard disk make a difference to consumers at large ? Was there an evaluation form for the reviewers to rate SIXAXIS in Blast Factor, Resistance, MotorStorm demo ? (to remind and encourage them to try it out and comment) ? What the hell is Blu-ray LIVE, Blu-Wizard ? What titles (will) use them ? Even though people complain about PS3 being too expensive, they will still love unique features for their 500-600 dollar machines. Where is your site that showcase these unique capabilities (instead of boring tables) ? The PlayBeyond site is cool but it's not enough. Where is that 1 central place people go to for Playstation info like these and for bug report ? What data do/will you use to coordinate and prioritize feature rollout ?
For something as unique as the console web browser, how can the online store load slowly on launch day ? Are you under DoS attack
? Isn't the thing Akamaised (to speed up browsing and download experiences, especially when background downloading is not available) at least for the launch period or until the infrastructure is matured ? I just read
one's post that Japanese gamers can launch the web browser within certain game, is there a well-known place to understand why Sony wants people to launch the browser within a game ? What is Sony's larger entertainment framework ? Does the reviewer package include materials/footage on these unique points ? These info are available to the devs and media, but they are not given enough air-time.
For that matter, why is Sony not talking to its fanbase directly (access to Playstation Network please ?).
etc. etc.
These go to the marketing department and the top management for their utter failure to work together. If engineering is having problems, there are usually marketing ways to support the group effort. There are also many details in marketing to work out (enough to drive a grown man nuts). Someone in Sony has to take the time to work through these "boring" details (yes, assuming they have the time).