For this argument to be valid in the current context, do you have any rough pointers as to how much revenue Ars gets from Sony? AFAICS they get nothing much. And if so, why were they happy to rate it 6/10 at launch? Has there been a sudden injection of capital from Sony, coinciding with a rereview
When your business depends on products doled out by advertisers, what you are being paid to do is to market their products. And if your customers are not getting what they are paying for things can get ugly.
Sony had bet the farm on PlayStation 3 technology only to have a vendor help readers to a less than stellar first impression. Companies like Konami are willing to play the extortion card for lesser offenses.
And so is Sony for that matter.
Like EGM, Ars may have clung to a journalist's code of ethics despite adversity. But given the business models at work, the size of its antagonist and its sphere of influence, they would have gotten with the program ... eventually.
But as fate would have it, a tipping point may have accelerated the process. On May 19 of this year, Condè Nast Publications (WIRED magazine, The New Yorker, and GQ among others) bought Ars Technica.
"It is with much pride and pleasure that I announce that Ars Technica has been acquired by Condé Nast. Ars Technica will now grow with the tools and resources of Condé Nast's WIRED Digital unit. WIRED Digital oversees the business operations of not only WIRED.com, but also Reddit, WebMonkey, HotWired, and other technology destinations.
Ars Technica will remain an independent publication, with the same editorial leadership in place. I will remain the Editor-in-Chief, and Jon, Eric, and the rest of the editorial team is staying on board, too." –
Ars Technica
As with most buyouts, the purchaser acquires
complete control of the target company and re-capitalizes it with the aid of structured financing techniques. Ars' resources (and agenda) are dictated by Condè Nast Publications. But Condè Nast and Sony have had a working relationship long before Ars entered the picture.
Sony could "encourage" Ars to have a change of heart (which would work ... eventually). But their boss can make them do it.