Look at Minecraft...
https://www.microsoft.com/en-us/Investor/events/FY-2021/earnings-fy-2021-q3.aspx
Tommy McClain
As games evolve into metaverse economies, we are building new tools to help anyone sell creations on our platforms. Minecraft had nearly 140 million monthly active users, up 30 percent year over year, making it one of the leading platforms in the creator economy. Creators have generated over $350 million from more than one billion downloads of mods, add-ons, and other experiences in Minecraft. This is not including activity outside our own marketplace. We’re also seeing a vibrant marketplace emerge in Flight Simulator, with partners now able to sell content directly within the game.
https://www.microsoft.com/en-us/Investor/events/FY-2021/earnings-fy-2021-q3.aspx
Tommy McClain