But Americans tend to favour American brands over those from other nations. Even if the brands product is slightly inferior.
Get it straight. Americans like products that are marketed well and/or represent a good value. Insofar as domestically produced products and services are being made with this market in mind it stands to reason that consumers would generally find them more appealing. They were made for *us* with our preferences in mind.
This doesn't stop foreign companies from having great success here with products that are either specifically designed to appeal to consumers here, have a universal appeal that is unaffected by cultural differences, represent an incredible value or are superior in quality.
The reality is, with exceptions for some specific categories of products, country of origin just doesn't factor into our purchasing decisions very much if at all.