Silent_Buddha
Legend
Someone is feeling insecure.
http://news.xbox.com/2014/09/xbox-september-promotion
MS is throwing every single promotion they can think off and hoping something that will stick. They tried everything except lowering console price below $399 or giving larger Live vouchers for free. This latest US offer is nicely targeted to cover Destiny launch.
Insecure? It just shows the flexibility that digital downloads allow that doesn't exist for physical retail. Instead of having to have a Xbox One bundle with a physical copy of each game offered, they just have an Xbox One bundle, except you can choose what game you want bundled.
In other words, no different than a Madden console bundle or an Uncharted console bundle or a Destiny console bundle. Only in this case, the consumer gets to choose the bundled game.
Sure retailers have done this for a long time but it usually bumps up the cost of the bundle. This allows the console manufacturer to bundle any game with any console instantly creating a custom console bundle for any consumer.
It's been done in the PC world for quite a while now. Where you used to have physical games bundled with graphics cards for example. But that is incredibly inefficient and expensive. With the advent of digital downloads, physical bundles are a thing of the past (thank god).
This is once again just a sign of the times. Consoles moving to mimic what has already happened on PC because it is not only more cost effective for the console manufacturer, but also offers more choice for the consumer.
Regards,
SB