Exactly, and I don't understand why you have issue with that. It seems if they had said 'we've got loads more we can do' you'd have been happy, without that describing an estimate whether 'loads more' is 10x more or 2x more. Instead, choosing a reference, ball-park figure, we get a more appropriate idea of how much more they think they can go, yet because they've used a number you take offence.Claiming a power utilization percentage from nowhere is pretty much PR shit.
Of course, the point of those claims is not really educating public on numbers, but really conveying the same idea I happen to believe, that is first/second even third party Cell utilization will improve significantly over time.
Would you rather an application or download gauge tell you an estimate of how much longer it'll take in guessed minutes, or just say 'it'll be a while' and leave guessing as to what 'a while' is?