Sony's in-game advertising move... probably starting with Home ?

[patsu]

Sony Computer Entertainment America Announces In-Game Advertising Business Unit
http://www.earthtimes.org/articles/show/news_press_release,193526.shtml

Earlier this year...

Nielsen and Sony to Develop Measurement System for Game Network Advertising
http://gameinfowire.com/news.asp?nid=10764

 

[one]

Home is important, but the standard web browser is more important for ad revenues...
IPTV is also a good place to put ads, you can browse web sites while watching IPTV according to this press release about MegaTV for PLAYSTATION 3 in Korea.
http://www.scei.co.jp/corporate/release/071009.html

 

[patsu]

Interesting.

Shouldn't the web ads linked from MegaTV content contribute to MegaTV's top line ? Sony will need to develop its own service to get revenue from the web browser.

Besides, banner ads are cheap. They should go for video advertisement or placement.

 

[patsu]

Found some more details on MegaTV (...while waiting for my PC to finish work)

http://www.koreatimes.co.kr/www/news/nation/2007/10/123_11593.html

KT, Korea's dominant telecom operator, and Sony Computer Entertainment Korea (SCEK) will launch an Internet-based TV service in November that runs on the PlayStation 3 game console, the companies said Tuesday.

The PS3 console will act as a set-top box for KT’s Internet Protocol TV service (IPTV), named Mega TV. The companies didn’t disclose the detailed price plans for the service.

IPTV is a high-definition TV broadcasting service that allows users to download programs via broadband Internet and play them on TVs at any time they want. KT and Hanaro Telecom are two IPTV providers in South Korea.

The PlayStation3 is a powerful computing machine itself, equipped with large data storage, fast graphic processor and a Blue-Ray disc driver. It is the first time that Sony has made such an alliance to use the PS3 as an IPTV set-top box.

``With this partnership, Mega TV will include high-definition games and Blue-Ray media in its periphery,’’ said Lee Young-hee, chief of the Media Center at KT. ``We will seek more cooperation with SCEK to create synergy.’’

http://onaxis.blogspot.com/2007/10/megatv-sonys-tv-service.html