Sony's in-game advertising move... probably starting with Home ?

Discussion in 'Console Industry' started by patsu, Oct 8, 2007.

  1. patsu

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  2. one

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    Home is important, but the standard web browser is more important for ad revenues...
    IPTV is also a good place to put ads, you can browse web sites while watching IPTV according to this press release about MegaTV for PLAYSTATION 3 in Korea.
    http://www.scei.co.jp/corporate/release/071009.html
     
  3. patsu

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    Interesting.

    Shouldn't the web ads linked from MegaTV content contribute to MegaTV's top line ? Sony will need to develop its own service to get revenue from the web browser.

    Besides, banner ads are cheap. They should go for video advertisement or placement.
     
  4. patsu

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    Found some more details on MegaTV :) (...while waiting for my PC to finish work)

    http://www.koreatimes.co.kr/www/news/nation/2007/10/123_11593.html

    http://onaxis.blogspot.com/2007/10/megatv-sonys-tv-service.html

    [​IMG]
     
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