Yes. I don't think it worked as a strategy then, and you suggest as much. Doubt it'll work now also. Oddly, if bonkers tariffs are applied to consoles, PC will take off in a big way in the US as consoles will just be too pricy. And that would encourage a non-Windows OS, which might see a wider PC revolution. Which might greatly affect what next gen consoles can and will be.
If it goes down that way , I guess Steam OS is currently poised to capitalize upon it the best. But it's also got me wondering how will SIE & Nintendo (but ATM, particularly SIE) focus on addressing that. SIE in the past have said multiple times they don't see PC as a competing platform: IMO they're either lying or are increasingly short-sighted.
I think you can look at what's happened in markets like Japan as evidence there is some notable degree of competition between console (specifically PlayStation) and PC for gaming, when you see the stagnation of the former (mainly due to decrease in PlayStation market share gen-over-gen) and growth of the latter (3x increase from 5% to 15.3% in a 3-4 year time span since this gen's started). Which to me signals not only have PS5 physical software sales generally been on the steep decline in Japan, but digital sales aren't great either otherwise I think we'd of seen some growth of the console segment there at the very least.
Personally I do think eventually SIE (and to lesser extent Nintendo, but in their case it's not as immediate an issue) will need to expand the value proposition of their gaming hardware because the market opportunity for wholly dedicated gaming consoles could contract heavily. I've talked about SIE "PCfying" PlayStation but in the context of closer to classic microcomputers i.e Amiga, FM Towns, Sharp X68000 etc. rather than IBM-compatible PCs (for obvious reasons, such as to avoid running Windows and to still retain some closed ecosystem in terms of the OS). Originally I thought that'd be something to start considering with PS7, but with the way things are playing out between PC gaming growth, tariffs, price increases etc. I kind of feel it's something they may have to consider doing with PS6 at some point TBH.
I mean, they need a way to offer more value proposition (regardless how things progress with their multiplatform strategy) and easily justify these generally higher prices. Just prettier graphics and faster frames isn't going to be enough, especially if pricing trends this gen continue into the next.
The "Xbox PC" vision points in exactly this direction.
It does, in theory. But in practice I think Valve are a few leagues ahead of them in terms of practical solutions of a "consolized PC" gaming future. Steam Deck actually exists; the Xbox handheld is still years away and the ASUS one just sounds like another Windows handheld PC with a light games wrapper for some UI elements. Valve can apply what works with Steam Deck towards another iteration of Steam Machines, and now they're reaching out to partner with OEMs who will help greatly with volume scaling & retail distribution of Steam-compatible hardware products. The only things from there Valve'd really need to improve are coordinated mass-market advertising media operations.
Microsoft in theory have their console experience, but I'd say most of the people who were responsible for the bright spots (OG Xbox & early 360) are gone, and that's the particular console experience that'd actually had been beneficial for this Xbox PC shift. Windows just keeps getting bogged down with bloat code and features that power users hate alongside will interfere with a smooth gaming experience. The AI gaming demonstrations show promise for future technological applications, but the current examples are absolutely horrendous.
It will be ironic if Trump's tariffs do more to kill the console walled garden business model than the EU's Digital Markets Act does.
I'd really, REALLY hate if "that" was the main culprit (the tariffs or related things). The EU DMA, AFAIK, was mainly aimed at smartphone markets; I don't think there's ever been much grounds for its application into the home gaming space. Game consoles aren't life necessity devices.