Phil said:
"a number without a context/meaning attached to it, is meaningless"
Can we please drop this silly overanalysis now?
It's called marketing.
Now, you can discuss all you want about SCEI's choices, but their marketing dept. is doing its job alright.
Its job is to promote and sell the SCEI products.
I think these posts need to be pasted into every thread in the forum
Btw, Sony has pulled off one of the best executed marketing moves I have ever seen.
- Perfect E3 showing.
- Perfectly timed MGS4 video: Realtime footage of an impressive measure
- Ambiguous Spring 2006 launch date kept fans hopeful, tense, and focused
- 10 months of basically no leaks
- Waited until the last minute to announce the "delay" which in turn
- Creates only 6-8 months of "real" waiting
Sony basically made 18 months of waiting -- while they milked the PS2 an extra year! What is the point of being the market leader if you cannot milk profits -- half that. And with the perfect execution they were able to keep gamers focused on them--not MS.
Sony's business brief was also excellent! They raised more questions than they answered. People are now running around asking, "What did this mean?" The ambiguity is intentional. It is a form of progressive marketing. And they basically bought developers ~18 months of dev time with dev kits with some form of CELL and a NV SM3.0 GPU. (Look at the nasty side effects of the 360 dev kits). And 8 extra months of dev time on a system that we can all agree requires new approaches to development will be a big win. Just look at what 3 months did for GRAW.
And Sony can sleep easier knowing that MS, who have had a lot of momentum, have been incapable to capitolize. They have the demand, but as time goes by and more Sony PS3 media (E3!) appears and the PS3 grows nearer that grip on the market will lessen.
But there are flies in the ointment.
- 6M units... by the end of fiscal 2006 (March 2007). Lets be generous and say they have 2M units in November and another 1M promptly get out of the factories and into supply channels quickly, so ~3M units. PS3 demand > 360 demand. Of course the problem is Sony cannot committ to a token launch in Japan like MS did. Further, Sony is hitting more markets (Australia).
Hint: I hope you pre-ordered... last year. This is going to absolutely SUCK in regards to availability even if they hit production landmarks.
- Production issues. Glad others brought this up (so I would not be crucified!) Unless there are severe caps on Blu Ray production (1M cap), you scratch your head and say, "Why not start RSX and CELL production now if the chips are done as the slides say?" At least make enough to have 4 or 5M units ready for launch day.
We all saw how MS's lofty production goals got axed in half. The PS3 is more complex on almost every account. Larger processor, two types of memory, HD optical drive, etc. More cutting edge technology = more ways things can go wrong.
I really hope London-Boy gets his PS3 in April of 2007!
- No sign of a price tag anywhere. What was that KK? Save now? Whats that again? Not a poor mans Blu Ray? I have a hard time believing $399 w/o a HDD. I am thinking more along the lines of $549 w/ a HDD. Does not matter. 65nm will be on deck late 2007 & every single PS3 built until then will sell regardless of price. The 360 proved that.
- Games. In general the delay should help the quality of games. It should also mean more variety at launch. Gamers win. In most cases Developers win. But the rosey picture some are spinning for PUBLISHERS is really out of touch. Launch titles are fillers. Few games are released and they are big fish in a small pound.
Now all of the Spring 2006 & Summer 2006 are pushed forward to Launch day. So instead of 10 titles this Spring, 10 spread out of the Summer, and another 20 or so really good Fall titles there is going to be a glut and a lot of titles will be lost in the mix. I am sure Publishers WILL reslot some titles, especially ones needing more work. But all that does is hurt profits. There is a reason EA is such a hard*** when it comes to having titles hit target dates. In many cases a game, especially within a sequal, it is more important to hit a date than to hit quality (blame stupid gamers for this). All of a sudden the tenative plans of having 2006 revenue from the PS3 are gone. Instead of having 6M units in 2006 we are looking at 6M units some time in 2007.
Any way you dice it the money people, the Publishers, are not going to be happy. Those first launch titles that are adequate for a thin launch will get lost in the swarm of more refined cross platform titles like SC
A, Rainbow Six, MoH, Ghost Recon, etc.
As a gamer we really need not care too much about this, but since this is a more advanced discussion forum it needs to be noted and not white washed.
A side effect of this (one I already think took hold) is more cross platform titles. Lets assume MS hits their 10-12M units in their time frame and Sony likewise avoids all production issues and hits 6M by the end of fiscal 2006. Unless Sony can really crank up the 1M a month (I would think it would crank up after the 65nm chips came online in late 2007) we can guess about 15M PS3 units come the end of 2007 if everything goes really well. The 360, again relying on the company estimates, should have a few more than that. As a Publisher I am very serious about maximizing my profits and putting my game on both machines. Why cut my market in HALF? By fall 2007 there will be a lot of games on the market and more competition. The insane attach rate of CoD2 will be a thing of the past. MGS4, Gears of War, and all the other big titles will be out. Halo 3, GTA4, FF13, etc will be looming. As a Publisher I HAVE to maximize my profits.
In a nutshell, by not launching in early 2006, at least in Japan, production wise I have a hard time seeing Sony passing MS in 2007. This means more MS support. This ain't good for Sony (who will end up being the market leader at the end of this generation).
- Nintendo. If Sony comes in high, what happens if little Nintendo comes in at $199 with some really REALLY fun games? What if Nintendo slams retailers with millions and millions of units? People may just put off the PS3 until it drops in price. Ditto if the PS3 has a hard time differentiating itself from MS. If games like Rainbow Six look just as good on the 360...
Now most gamers are not graphic hounds like us, but it is important for the PS3 to establish it is superior (orat least give that illusion, whatever camp you come from). Cross platform titles that look the same wont do that. I have a hard time believing all of MS's new IPs (Crackdown, Blue Dragon, Too Human, Mass Effect, Gears of War) will be hits, but what if a good handful of titles are really good and technically on par with what the PS3 puts out?
Sony really made this an interesting next-gen by delaying. (Which I called waaaaay back at E3! The slides about their SDK and controller finalizations indicate a delay was in the works as early as fall 2005). A Spring 2006 Japan launch would have meant 6M units in Japan this year at their predicted production levels. That is a big buffer and really swings momentum in their favor with an almost guaranteed market lead by the end of 2007.
Sony really are the kings of PR and Hype. The future looks interesting, but they pulled off the PERFECT marketing campaign. I have no doubht, based on last E3 and the last year they will be prepared to exectute PERFECT at E3 2006. And even I am pretty geeked out about their MCPC features. MS has really disappointed me there. They want to get into the living room but do little to leverage their PC experience. Sony has no qualms leveraging their consumer elecontronic advantages. MS needs to stop worrying about the WMC PC and bring more MC functionality to the 360. It is sad the Xbox1 MC is more robust in some ways. There is no reason it cannot have a browser, email, music download service, TiVo upgrade HDD, and an eye to more future ideas.
I have a hard time believing Sony wont make a ballsy move to make the PS3 the platform/"computer" they envisioned. It will be more media focused (as that makes them money) but I can see stuff like OpenOffice making its way there and with something as basic as a Printer option we could see people questioning the need for a cheap eMachine PC and just get a printer for their PS3. That may not be in the early cards due to the hardware losses on the PS3, but I think MS has really missed the boat on making the 360 a more robust media device. The hardware is there, but MS's stubbornness hurts them here. Times are changing, protecting old revenue streams and disregarding the future can be dangerous.