upnorthsox
Veteran
I don't think that's how it works in this case. AMD doesn't do a fully custom design for Sony (or MS) and sells it then to the competitor. Sony (or MS) don't own the design, they license it from AMD (just as you can license ARM designs).
AMD offers some basic building blocks (CPU cores, coherency interconnect, memory controllers, southbridge functionality, GPU cores and so on) which a customer can mix'n match according to his needs. They offer some limited customization.or integration of customer IP on top of that. Sony (or MS) can never obtain exclusive rights to the basic building blocks (it's genuinely AMD's IP), they just obtain a licence for a certain combination of AMD designed components. AMD cannot give some of Sony's IP they may have integrated to MS, of course. But they can still use the same basic building blocks (they are owned by AMD) and design a semi-custom APU according to MS wishes (which may call for different customizations). I am very sure everyone is aware of this when signing such a contract.
There is no reason to be angry for anybody. It only shows that both MS as well as Sony probably judged AMD as offering the best overall solution this time around.
Edit:
Part of the reason is probably that AMD can offer such semi-custom designs a lot cheaper than fully custom ones. The non-exclusiveness of the design components lowers the price tremendeously, just as Helmore mentioned.
Maybe, but legally and ethically defensible are two different things and many were skeptical that AMD could pull off the dual contract, so the oneous is on AMD to be above any hint of impropriety.
But hey, if Sony is totally cool with the end result then yea no problem.