Yep. Which means upgrading your PC isn't a cheap option if you aren't constantly doing it. Technology gets stuck in generations and when it becomes outdated, it's time for a massive change. DDR4 makes considerable sense for the consoles in that regard. The console companies need to be where the tech will be cheapest for the intended life of the machine. Being stuck with legacy tech will keep prices higher than necessary. I suppose the only counter to that is if the launch prices are so high that they nullify any long-term savings, but that's unlikely given volume of sales from launch through to end of lifecycle, unless something tragic keeps DDR4 rare.I did the math recently for myself and it would be cheaper to buy a new motherboard and 16GBs of DDR3 than to buy 8GBs of DDR2 for my current system. Figure I'll ride out my 4GBs until I can afford to upgrade the CPU, too, since I don't want to sink any more money into AM2/AM3.