That's also possible, as a play on the '8'. (I could see ads where at the end the infinity symbol rotates to become an 8.)
Xbox 8 and Xbox Next were always strongly rumoured to be names for the next console (MS even secured an Xbox 8 domain)
The only other name mentioned was Xbox Loop (aside from 720, which was never going to happen, despite MS paying fan service to the name in the leaked strategy doc).
Getting rid of the identifying suffix and just going with 'Xbox' is also an interesting idea.
It's like Apple has done with the new iPad (though it makes more sense for a product that's refreshed every 6 months rather than the long lifecycles of consoles).
Microsoft are professional screwers with people who try to anticipate what they are trying to do. They do the 'drunken technologist' style of fighting which makes more conventional analysis worthless. Perhaps we need some kind of Microsoft ouija board or something?
They have options which leaves more possibilites to account for on our end. The strongest possibilities to me are either playing on the Windows side of branding or going clean by removing the suffix like you said.
On another note I just joined Dreamspark which means I am a total MS whore at this point. I'm quite interested in the idea of total home integration using the next generation Xbox whatever console given my background in helping people with disability use computer systems which gives me some great ideas for home automation and integration.
Xbox Infinity sounds good. It even has the right number of syllables...
X-box = 2
X-box 3-60 = 4
X-box In-fin-i-ty = 6
so that means it must be right. LOL
Or it could be called Xbox Forever to disrupt Sony's next system like Microsoft did with 360.
Personally I always they would just name it Xbox Live. There's no need to have 2 separate brand names for the console & the online system. It needs to merge into one. Makes more sense now that Xbox Music & Xbox Video is now part of more than just the console & is Microsoft's entertainment brand.
Tommy McClain
I wonder how they went from DirectXbox to Xbox? Did they write out the name and have some kind of brain spark? If we knew what Xbox means to them we could possibly interpret their actions a little beter. If we knew the name would it actually mean something in terms of predicting their next generation hardware?
We know they are watching us. So how can we predict what they have when they can adjust their rumours to fit what we say? For all we know all the main leakers could be a couple of people in MS headquarters sippin beers and giving us completely made up info.