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Veteran
And typically when Nvidia has nothing much to brag about in the present, they talk up their future stuff even more than usual.
A mid-range Kepler (GTX680) more than put the hurt on the high end 7970 Tahiti.
If AMD had actually produced a real high-end GPU the Big Kepler (GK110) would have been brought forward to battle it but because AMD dropped the ball all that was needed was a mid-range GPU from Nvidia and then AMD had to castrate prices/overclock/and bundle games just to compete with it.
So if Maxwell crushes Kepler in energy efficiency AMD will once again be trailing in the GPU race.