So it's something like a limited library, with ten members per title. Thinking about how that would work, against the worry of missed sales, it sounds quite workable. Any recent game would be actively played, and those waiting to play wouldn't wait too long to share. Any down-time could see someone else have a go and, again, if they like it want to play it while it's otherwise in use, they'll have to buy. A game that isn't being played can be shared around, much like lending discs. The end result is a system that's analogous to the principle of lending that everyone's used to, and not an obvious threat to the bottom-dollar takings of the publishers which explains why they could be in favour.
Sounds like quite a good idea. MS really should have explained it better! It's taken us this long, and insider information, to actually understand what the hell MS's proposition was! I think this is the worst handling of a console policy I can recall. It's even worse than Nintendo Wii U where many people think it's a Wii peripheral. I don't understand how MS could struggle so much to communicate this. They're all over the shop at the moment. It's almost like they hadn't really agreed on policy, and internal conflict that never wanted a change stifled the chances of the new ideas, and then pushed for a change back.