Phil: Bruce and Neil did a great job of directing this game, but at the same time, there was a lot of trial and error involved in making it. For example, we went through a lot of iterations with the Clickers. During the viral campaign for the game, we uploaded a video to Youtube which had Clicker sounds that me and Neil had made in my office, recorded into an iPhone. It was a silly clicking sound that I had made with my voice. But we evolved the sounds from that and it became much more. We also worked collaboratively with other departments, and it’s exciting when we see someone from the art department draw a Clicker for the first time, and it has no eyes. So we figured out that they use echo-location. So everything we do informs itself down the line, and we thrive on that challenge.