In my view, the real issue is _not_ the absurdly high fee for individual users who want everything. Some sort of reference price is already set for console games, so PD would not be able to charge high without uproars like this.
The real problems lie elsewhere. For their new scheme to sustain, some of the key issues are:
* If PD allows users to start playing with a low fee (e.g., per car, per track charging in the 2nd SKU), will it cannibalize SKU 1 ? Does the lower entry fee attract new players at all ?
* Can PD service the users better/faster/cheaper now that they have continuous channels to their userbase for other related services.
It seems that they want to do a large scale, live pilots for their new business model.
And yes, I agree it's bad PR... he has probably received enough feedback about his "bad idea" interview. Like I said, PD has to figure out some win-win formula. Let's hope they found/find something.