Instead of the perpetual 50% CAGR that had been optimistically expected, we are seeing growth rates this year of ~10% in advanced economies, and higher in economies with lower EV penetration (+40% in “rest of world” beyond US/EU/China). Notably, this ~10% growth rate is higher than the above Norway example, which nobody would consider a “slump” at 94% market share.
It’s also clear that EV sales growth rates are being held back in the short term by Tesla, which has heretofore been the global leader in EV sales. Tesla actually has seen a year-over-year reduction in sales in recent quarters – likely at least partially due to chaotic leadership at the wayward EV leader – as buyers have been drawn to other brands, while most of which have seen significant increases in EV sales.
There are a number of other shorter-term influences, including a slowdown in Supercharger/NACS progress after the entire charging team was fired which could be leading consumers to wait until the NACS transition is ready, political agitation by an ignorant presidential candidate which may cool after the election is finally over with and his fans’ short attention span moves elsewhere (pretty please), a misguided new tariff that has resulted in some automakers shuffling (and thus delaying) their plans, lack of available models for anyone who wants something other than a gigantic SUV, certain automakers intentionally confusing consumers into buying hybrids, and limitations on EV tax credits (which are nevertheless bypassable).
Finally, some have suggested that this is a natural part of any technology adoption curve, as a technology transitions from being used by “early adopters” to “early majority.” Most consider the “chasm” between these groups to be somewhere around the 10-20% adoption range.
In terms of hybrid sales, much has been made of customers “shifting from EVs to hybrids,” which is also not the case. Conventional gas-hybrid sales are indeed up (as opposed to plug-in hybrids, which continue to lag behind gas-hybrids/BEVs, though have shown some growth lately), and gas-hybrids are up more than EV sales in recent months, after EV sales having had higher growth rates for many years than gas-hybrids have.
But gas-hybrid sales have not come at the cost of EV sales, but at the cost of gas-only car sales. Because as the above graph shows, both are increasing rapidly.