I hope ATI has the creativity to turn Nvidias under handed tactics into Nvidias worst nightmare!
The best way ATI can profit from this situation is not to do anything and simply let their products (software and hardware) do the talking, IMHO.
I hope ATI has the creativity to turn Nvidias under handed tactics into Nvidias worst nightmare!
Seiko said:Now I know this is going to attract a lot of heat but as Nvidia is allowed to win the benchies due to certain and perhaps unethical optimisations what if ATI added the same optimisations to their drivers? It could be selected in the control panel and of course should be broadcast and documented in full. Although I think this may cause unintentional damage to 3DMarks credibiltity it would show all the sites two can play at that game? At the very least the sites would have to state that the optimisations aren't really going to translate into improved game framerates but hey, at least Nvidia is shown to be using the same optimisations and as they didn't allow the option to be controlled they would certainly loose a lot of credibility! Of course I'm assuming that if ATI added the same style of optimisations to their drivers we'd see a marked improvement in the scores and would probably level the playing field?
Other than that I dont see ATI with any options, at the moment Nvidia are clearly enjoying most people seeing them win the 3dmark benchies and won't care if a few specialised sites throw a little mud because of the optimsiations in place. As I hate to see a company pretty much pull the wool over it's consumer eyes I really do hope this whole affair isn't allowed to rest.
I hope ATI has the creativity to turn Nvidias under handed tactics into Nvidias worst nightmare!
WaltC said:Seiko said:Now I know this is going to attract a lot of heat but as Nvidia is allowed to win the benchies due to certain and perhaps unethical optimisations what if ATI added the same optimisations to their drivers? It could be selected in the control panel and of course should be broadcast and documented in full. Although I think this may cause unintentional damage to 3DMarks credibiltity it would show all the sites two can play at that game? At the very least the sites would have to state that the optimisations aren't really going to translate into improved game framerates but hey, at least Nvidia is shown to be using the same optimisations and as they didn't allow the option to be controlled they would certainly loose a lot of credibility! Of course I'm assuming that if ATI added the same style of optimisations to their drivers we'd see a marked improvement in the scores and would probably level the playing field?
Other than that I dont see ATI with any options, at the moment Nvidia are clearly enjoying most people seeing them win the 3dmark benchies and won't care if a few specialised sites throw a little mud because of the optimsiations in place. As I hate to see a company pretty much pull the wool over it's consumer eyes I really do hope this whole affair isn't allowed to rest.
I hope ATI has the creativity to turn Nvidias under handed tactics into Nvidias worst nightmare!
I disagree with the premise that this is no big deal for nVidia. You must remember this is not an isolated, "first-time" event for them on the subject of advertising veracity dealing with their nv3x product line. Last year nVidia was hawking nv30 as a "revolution in cinematic graphics" but now the company itself is publicly stating nv30 was a "failure." [quote, unquote.] Such comments must bring shudders of ecstasy to the poor sods who bought 5800U's on advance order, such was their trust nVidia would not dare attempt to sell them a dog.
The fact is that this revelation is just one more in a long string of damaging PR gaffes the company has made over the past nine months. In that context it is far from minor, I think, because even if you make the dubious suggestion that few people will discover what's going on here, the fact is that many, many people have grown so accustomed to a relative lack of veracity from nVidia that something like this isn't even surprising. nVidia is fast building an unsavory reputation for itself gaffe by PR gaffe.
Add to this the fact that the nv35 reference cards nVidia has released thus far from the barn for "review" by selected sites are still 2-3 months away from shipping (whereas the competitor's products that are being contrasted with them are already in the channel and shipping), and the situation is not so hot for nVidia at the present time.
As for your suggestion that ATi should start cheating, too, and in the same way...oh, gosh, I hope not... Now, I don't care if ATi or nVidia genuinely optimize for software--bug fixes for particular games, for instance, are real and valid forms of driver optimizations. But I think we need to draw the line when drivers are deliberately written to recognize certain benchmarks and to alter their standard rendering behavior so as not to render portions of these benchmarks in order to cut down the workload simply to get better scores. That's not optimizing--that's cheating the benchmark, the reviewer, and the customer. The good thing about not cheating is that you don't have to keep looking over your shoulder, and you don't have to make up lame "Duh, it were a bug..." excuses nobody believes when you get caught--because you don't get caught because there's nothing to catch...
I can remember the lame Winbench ATi "Turbo" driver scandal of a few years ago, and I hammered them for it, but judging by ATi's driver releases of the last year or so it's a lesson ATi has learned and has put behind them for good. As nVidia is slowly dragged down a few pegs, we can only hope nVidia will learn its lesson as well as ATi has learned from its errors of the past. Why has ATi done so well this past year? I think it's because the company has demonstrated that in a wide number of areas it has *learned* from its previous mistakes and taken steps to correct the obvious deficiencies that at one time plagued the company. Those actions have paid off in concrete terms for ATi. Here's hoping nVidia will walk the same path from here on out. IMO.
If not, or if ATi should fall off the wagon, thank goodness for sites like B3d, ET, and a few others, who will point it out...
demalion said:Err, how quickly are you expecting people to act on this? This issue is just beginning.
Also, Tech TV was mentioned at some point in connection to this...have they mentioned it, or was that speculation that they might?
YeuEmMaiMai said:waltc, since JC from ID was a part of the plan to deceive people, I have decided to reconsider buying doom iii. JC tried to save face at the last minute and failed. If he truly was impartial and a desent Guy he would have let ATi know and provided them with the same oppertunity...
Tahir said:YeuEmMaiMai said:waltc, since JC from ID was a part of the plan to deceive people, I have decided to reconsider buying doom iii. JC tried to save face at the last minute and failed. If he truly was impartial and a desent Guy he would have let ATi know and provided them with the same oppertunity...
Hang on I missed something crucial.... JC was a party to deceiving people regarding performance in Doom III and NVIDIA cards??
Tahir said:In answer to number 2. I think JC is still p'd off at ATI for leaking the Alpha build.
3. I dont know what you mean, please elaborate.
finally ATI did not leak the demo and the so called Memo from JC was a fake.
Finally number 1 has already been discussed.....refer to Reverend for an answer there
Can you tell me where JC actually/personally said this?YeuEmMaiMai said:yes and this is so
1. when people inquire about benching D3, he referrs them to nVidia.
Probably true but I fail to see where id felt this was of importance (and if you're thinking about the whole "possible cheating" thing, I'm not sure id's position is that IHVs always try to cheat... I don't think they'd like it if they knew they're being taken advantage of by an IHV... just my opinion of course) -- NVIDIA probably arranged the whole thing from arrangement to actual benchmarking and I personally think security issues is the most important thing id was worrying about, instead of "fair chances". Perhaps the "fault" is just as much as ATi that they didn't arrange for this (or maybe they did try but didn't succeed... dunno really... I hate speculating). Oh well.2. ID did not notify ATi of the comparison between video cards.
JC "saving face". LOL.3. He tried to save face by changing the demo at the last minute.
Reverend said:Probably true but I fail to see where id felt this was of importance ...2. ID did not notify ATi of the comparison between video cards.
Reverend said:NVIDIA probably arranged the whole thing from arrangement to actual benchmarking and I personally think security issues is the most important thing id was worrying about, instead of "fair chances".
I agree 100%Tahir said:I hope ATI has the creativity to turn Nvidias under handed tactics into Nvidias worst nightmare!
The best way ATI can profit from this situation is not to do anything and simply let their products (software and hardware) do the talking, IMHO.
Reverend said:Can you tell me where JC actually/personally said this?YeuEmMaiMai said:yes and this is so
1. when people inquire about benching D3, he referrs them to nVidia.
Probably true but I fail to see where id felt this was of importance (and if you're thinking about the whole "possible cheating" thing, I'm not sure id's position is that IHVs always try to cheat... I don't think they'd like it if they knew they're being taken advantage of by an IHV... just my opinion of course) -- NVIDIA probably arranged the whole thing from arrangement to actual benchmarking and I personally think security issues is the most important thing id was worrying about, instead of "fair chances". Perhaps the "fault" is just as much as ATi that they didn't arrange for this (or maybe they did try but didn't succeed... dunno really... I hate speculating). Oh well.2. ID did not notify ATi of the comparison between video cards.
JC "saving face". LOL.3. He tried to save face by changing the demo at the last minute.
YeuEmMaiMai said:"Is there any way we could work together on a similar basis as per what was accorded to HardOCP and AnandTech?"
...
So ID (John Carmak is ID) is telling you that you will need to go through Nvidia to get a appointment with ID software.
An interesting caveat to the story is that the PC that was to be delivered to us here at [H] on Friday for testing was lost by the airlines and never recovered anywhere close to where it was needed. Jim Black, in NVIDIA developer relations, was keen enough to carry a duplicate hard drive on his person while attempting to deliver the system to us.
To make an excruciatingly long story...not so long, we built a machine here to test DOOM 3 on. However, due to strenuous hardware security measures taken by id and NVIDIA to protect the DOOM 3 data from leaks, we were not able to use the scripted tools that were to make our benchmarking much speedier. To outline the facts we: A. Benchmarked on hardware put together and owned by HardOCP.
Is that them saying "we were allowed an evening with a system (that we provided)", or is that them saying "we were allowed an evening with (access to) a system"We were given one evening with a system running Doom3, to test the latest GPUs