Having been impressed almost on a daily basis with my Alienware 3423dw and after a trusted buddy grabbed the Samsung S95b, I went into Selfridges in London to see it for myself. I was given the remote controls (there are two!) and full access to play. I walked away with a strong urge to buy and then realized there was a big sale this weekend so damnit, lets get it.
I can't comment much on the horrid state of the OS because I'm shielding myself from it with my Apple TV4k (2021). The ATV is my content delivery system and TV simply acting like monitor. Rounding up the experience of others, this is probably the best way to enjoy this TV. Don't let it be Smart.
I never accepted any TOS and it's never been connected to the internet. This is for the best. My previous comment here
https://forum.beyond3d.com/threads/...v-for-consoles-2022.62693/page-9#post-2256277 still stands. It's a shitshow but you can control it by not using it.
Without going into a plethora of examples or drowning you with superlatives, for anyone wanting HDR gaming, this will certainly blow you away and mainly for the right reasons. Game mode peaks around 1500nits for highlights and with that, you don't lose any color luminance. Simply put, the colors scale up as the brightness goes up. As a package, you get your brightness due to the peaks, dark details due to it being oled based tech and purity in all the colors due to the Quantum Dots. Another key benefit is the separation of colors. Perhaps due to the narrow SPD (Spectral Power Distribution) each color and it's gradients are represented clearer than any other tech before it.
Now there will be people who will scream about EOTF, HGIG etc but I will say this; HGIG is a mess all around and everyone's got their idea of what it should and shouldn't do despite what it's supposed to. The EOTF can be calmed down with some correction and shadow detail adjustments but I have a feeling that most gamers will opt for the pop esp as the color don't de-saturate with brightness.
The LG C7 I also have is not a comparison worth making. It's just not. The Alienware of course can keep up outside of extra few hundred nits of highlight details but! the AW is practically useless for consoles. It's the benchmark for PC gaming but it's 3440x1440 resolution and lack of HDMI2.1 neuter it heavily for any console usage.
All the other praise I gave to the Alienware on here previously, applies to the S95B as well. Now you just that you get that Panel tech in a large 65inch TV, in 4k with another 400+ nits of headroom to play with.