I am actually quite happy and satisfied that they love to listen to their customers, here you can say they are much more customer-friendly than their competitor. Kudos for this.
Haha, please. If AMD lowers prices it's because they think it's in their best interest not yours. There's no entry for "customer appreciation" on a balance sheet.
Price is really the only weapon AMD has left though. They're just hoping that nVidia doesn't join them in a race to the bottom. Take away the $100 discount and all of a sudden the 290 story looks very different.
The 780 has to drop in price though. That $100 gap provides a lot of breathing room for third party overclocked 290's with better coolers that will stomp on it even more. nVidia must be pissed.