Yes, but that wasn't my point. My point was that AMD is relying very heavily on pricing to generate interest. The problem is that price is not an inherent quality of the product and can be easily matched by a competitor. Contrast that with other releases where a product earns a premium on its own merits.
The 290 only stands up well if nVidia chooses not to follow them down that path, which of course remains to be seen. At this point it's obvious that with the same disregard for power consumption and noise GK110 will be much faster than Hawaii.
Will nVidia play that game? I hope so cause I wouldn't mind a dirt cheap fully enabled 780 with a DCIII cooler.
Will NV release a 11th hour driver that magically enables GK110 based cards throttle point at 95C and enable full power target, along with aggressive fan curves?? I wouldn't put it past them to encourage reviewer's tests with power and temp targets fully raised via MSI Afterburner or EVGA Precision. NV quiet vs AMD quiet. NV Fermi vs AMD Uber modes.
In all seriousness though, Hawaii is pretty impressive and even more impressive on the price. But its pretty obvious they chose to run these chips at the limit in order to make reviews more favorable.
I bet old Huang at NV is gonna have a few sleepless nights......