Can it be that Xbone is still not profitable? Sony announced they achieved profit at each hardware sold back at May 2014.
Well the temporary price has evolved into a temporary ~100$ gift (free game including COD + 50$ gift) with every XB1 sold. At amazon for 339$ you can get XB1 + gears + latest COD + 50$ amazon credit, similar thing at bestbuy.Given the unaggressive XBO pricing, and that it uses cheap DDR3 RAM, and the fact they keep churning out $399/$499 editions, I would guess MS is trying pretty hard to maintain break even on the hardware (at least for 360 I recall them giving this as their strategy, to be lifetime break even on hardware).
At least dont forget they were down to $349 a year earlier than PS4, so they were not completely non aggressive. If this pattern held we might see them go to 299 for holiday 2016, while Sony wouldn't follow until holiday 2017.
The XBO design does scream to me "money sink" compared to PS4 though. The size alone, the apparent emphasis on near silent operation, etc. I've always said if I was Phil Spencer my NUMBER ONE priority would be to get a smaller (hopefully cheaper, but at least tidier) redesign out. However, who knows what the behind the scenes spreadsheets look like. Evidently it may not make fiscal sense to do a redesign just yet (when I say redesign I mean slim style, not just internal stuff).
MS made early bet on large DDR3 memory pool with 1.5B transistor 32MB ESRAM. That probably sounded just fine on paper few years before launch of 8th gen, but then Sony managed to craft better package and price it lower.It can't even do 1080p, the games are mostly at 900p.
So it remains to be seen if X1 could eclipse the PS4 installed base in the US.
But worldwide, it seems unlikely:
http://arstechnica.com/gaming/2015/...-widen-its-console-sales-lead-over-microsoft/
Both PS4 and XBO 299. Advantage PS4 imo.
I don't see it that way, with Kinect removed (NSA SPY DEVICE!!) and both consoles priced identically with game pack ins, the playing field is completely leveled at this point with only existing momentum giving the PS4 an edge.
PS4 has totally failed to capitalize on all the early "PS4 is more powerfulz!" internet buzz when both consoles launched. Meaning that they've gotten the edge in sales currently because of that knowledge and the $100 cheaper price tag, and the anti-MS policies. But in terms of being able to show consumers that the PS4 actually is more powerful enough to base a purchasing decision on? Nope. Not yet.
So I think it comes back down to Ford vs Chevy or anything else. Comparable products, identically priced. It'll come down to friends lists, familiarity with ecosystem, and system exclusives at the time of purchase. If somebody wants to play Planet Killer XVI - Kamakazi's Revenge and it's being released on Dec 7, and only on the PS4, then that will be the purchase for the holidays. If somebody is just buying a console to play COD, then it will come down to purchasing history, familiarity with the ecosystem/interface, and what real or virtual friends have. Except for the Wii phenomenon, I really don't believe consoles purchased as gifts to be a significant part of the sales demographic. The end user is actually the buyer, and since PS4 hasn't been able to visually leverage their superior hardware, with both consoles selling at identical price points, I call it a push.
Of course, the PS4's momentum shouldn't be discounted, but I'm not under the impression it is great enough to have already reached critical mass. At least, not in North America.
They didn't with the 360 did they, even after die shrinks?I just hope they get rid of that ugly power brick for the next X1