That four placements is curious. PS4 on top, PS3 on bottom. I guess that shows those PS3 owners likely updated. PS3 is 55% down, so 320,300 last year. 176k less (upgraded to PS4?). XB360 is 43%, so 500k last year (dang, FIFA's popular on 360!). 218k less. PS3 less + XB1 less = 394k. 500k PS4+XB1 buyers, so I guess a lot of upgraders.
Indeed. Perhaps there is a bit of truth to the concept or idea that more PS3 users have updated to a next gen console than X360 owners. This could be due to a better, more attractive price/package, but perhaps also because Sonys 'upgrade plan' seems more inline with what people were expecting. Microsoft may be still fighting image problems after their initial showing (the tv and kinect focus really) and that its loyal userbase is more hesitant and taking a
wait and see approach.
This makes the Xbox situation less damning for Microsoft, but the more PS4 sales keep momentum, the more attractive a PS4 becomes to not only PS3 owners, but also X360 users too.
If you look at how marketshare is split; You probably have the
- loyal consumers (to some degree hardcore gamers) / early adopters / serious gamers
This group buys and plays games regularly and maintain friends list and their online identity. They probably have quite a lot invested into their platform and brand name of choice
- occasional gamers
Gamers alike, but less frequent. Are less attached to their platform
- people who aren't serious gamers but like buying stuff
Not really platform invested. They care more about the content than who or what they'll play it on. This group is probably substantial and likely to get anything below a certain price point and whatever is "in" and considered the successful product
- everyone else
I'd say the first group is less likely to switch to a different platform, even if the platform goes through some fuck-ups. I guess I am in this group as much as various Xbox owners are as well. They are likely to stay with their platform.
Group 2 is pretty much the same but less attached. I think this is where Microsoft may be losing some to the PlayStation brand due to their focus on Kinect and TV, as well as the hardware differences.
Group 3 is not attached at all and buys whatever the sales clerk tells them to or what is considered to be a good buy. The PlayStation 4 has the brandname and the sales momentum, so anyone would immediately recommend that one when confronted with the question "which one to buy?". The Xbox brand just has less key points going for it at the moment which is probably hurting it. If they can keep up well, they might not lose too many of this group, but it's going to be a uphill battle. In the US, the X360 had this group pretty much to them (which is why they outsold the PS3 by such a huge margin), but this generation, it's pointing that the PS4 will have this.